PUBLIC RELATIONS AND ARTICLE PLACEMENT
Benefit: Share News Nationally or Globally
We will raise the company’s profile with news releases, media outreach and broadcast interviews as warranted by company news and business wins.
- Press Releases
Benefit: Establish Brand Awareness
We will identify strategic announcements and accomplishments to be the subject of a news release. We propose one release per quarter, but the frequency may vary depending on the availability of worthy topics and other ongoing marketing efforts.
- Media Outreach and Bylined Articles
Benefit: Gain Credibility through Third-Party Validation
In addition to distributing and seeking coverage for news releases, we propose to develop and gain placement of by-lined articles in appropriate trade and business publications. The goal is to reinforce the company's marketing messages through the most credible and authoritative avenues.
We will research publications that will be interested in your solutions and seek bylined articles in publications read by the targeted audiences. It is typical to spend the initial month researching editorial calendars and connecting with reporters and to anticipate article placement starting in the following month.
- Online Newsroom
Benefit: Assist Reporters with Company Background and Media Assets
We will establish a strategy for providing easy access to the company background and an ongoing story of its growth along with media assets for efficient download by reporters.
- Interviews in Broadcast Outlets and Online Radio
Benefit: Gain Visibility and Recognition as an Expert Authority
We will research media opportunities and gain interviews in national, trade, local, regional and online media.