Named a Top 10 Women in Grocery Tech by RIS, Katie Hotze is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics and business strategy.

Katie is the founder and CEO of Grocery Shopii, a Charlotte-based retail media technology company that connects retailers and brands with shoppable recipe solutions. She holds an M.B.A. from William & Mary, and a B.S. in Marketing from Virginia Commonwealth University.

In 2018, Katie was a Direct Marketing News (DMN) 40-Under-40 Award Recipient. She’s also been awarded the Top Women in Grocery honor twice by Progressive Grocer (in 2020 and 2023). Today, she is a regular speaker on recipe media and the path-to-purchase at conferences in the marketing and grocery retail spaces.

A resident of Charlotte, N.C., Katie is a graduate of UNC-Charlotte’s Ventureprise entrepreneurial program and is an active participant in the city’s tech community.