Bricks-and-Clicks, Retail

Omnichannel Retailing: Why Retailers Need to Transition to the Bricks-And-Clicks Business Model

A new retail model has emerged based on a hybrid of physical and digital sales known as "bricks-and-clicks". This concept has helped diminish market perceptions that the era of the brick-and-mortar store is over. The booming popularity of online shopping has been so disruptive that traditional retailers have decided to [...]