Customer Retention Strategies You Can Apply in Your IoT Business

March 25

When it comes to your IoT business, you want to provide services and products that give your clientele access. A good way to do that is to see what kind of people constitute primary clientele. This will help you better meet their needs.

The IoT Revolution

Your IoT business provides a lot of advantages for diverse clients. The Internet of Things brings much convenience and expansion potential to them. Data of the type which becomes available via IoT can be used to fundamentally transform most businesses. This provides your clients value and convenience.

Providing these two things is one of the most important things any IoT agency can do for clients. You want to give them more value than competition. Additionally, you want to make that value convenient. Without convenience, value loses value--- strange as that sounds. If you've got to climb a mountain to get a cup of free coffee, you're more likely to pay ten dollars at the foothills. But if you can get a ride to the mountaintop for five dollars, maybe you'll make the transit--- and then you get to have your coffee and drink it too, in the midst of a gorgeous view.

With IoT, clients can expedite manufacturing, decrease transit costs, decrease shipping costs, streamline supply lines and infrastructure, optimize employee operations, and facilitate more secure networks through computing innovations. Edge computing, for example, is basically a private cloud floated on IoT devices which each process some quotient of data.

Demonstrating Convenience and Value

What you need to do in order to increase clientele and retain those who are already part of your business is to communicate to them how and why what you do is valuable. A great way to do that is numerical. Get some of their operational numbers. For example, if you're trying to sell certain IoT solutions, you might ask potential clients about the costs annually pertaining to distribution and supply. Beforehand, do a calculation which silhouettes known averages; this will help you "lead the witness"---they're likely to forget some collateral expenses. It's probably safe to say businesses that have the most minimal supply solutions spend $100k+ a year in vehicular acquisition, travel, and maintenance. If you can provide them more cost-effective operations through data analytics streamlining operations, that's convenient value. If you can expand that convenience by showing how IoT can cut infrastructure costs, operational costs, shipping costs, and other related expenses throughout your target client's business, you're likely to increase client retention and purchases. Furthermore, proper marketing of such practices (publicly posting reviews, etc.) leads to an increase in new client conversion.

IoT Optimization for Your Clients

IoT business is booming. In less than five years, there will be an enormous number of IoT devices, projected to grow around 1.6 trillion. It makes sense; IoT users experience convenience, value, and collateral benefits. Provide these things for your clients and increase your competitive edge.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


customer retention, IoT agency, IoT Business, IoT marketing, IoT sale

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