Digital Marketing Trends to Look Out For in 2021

July 6

When it comes to digital marketing, there are plenty of ways to go about it. As a business owner, you might focus primarily on what is tried and true because you already know it works.

However, it’s also crucial to know about the newest digital marketing trends as they can give you a boost to what you’re already doing.

A few years ago, AI, voice search engines, and data-driven marketing were just concepts, and most people never thought they could even become real. However, these innovations are the top choices among business owners today, and you’re sure to want to use these yourself.

Read on: Video Marketing Trends for Engagement and Conversion

Artificial Intelligence

Artificial intelligence goes hand-in-hand with machine learning, and both can be used extensively for digital marketing purposes. 

In a sense, AI can be used for various simple jobs. You might have heard about Uber using special robots to prevent crime in parking lots and outdoor areas. Those robots report any suspicions, read license plates, and can even collect important data.

In the marketing world, almost every digital marketing software service or product uses AI technology. The benefits are astronomical. For example, AI can help you gain a competitive edge, move into new businesses, reduce costs, and much more. 

Conversational Marketing

Another of the top digital marketing trends focuses on conversational marketing. An example of this would be using a chatbot to give people answers to some basic questions in real time without having to speak to a live agent. This is particularly useful when you receive inquiries outside of your normal business hours and may not have an agent available.

Ultimately, consumers want an immediate response when they have a question. With conversational marketing, there’s a real-time, one-on-one connection between the brand and the customer.

Keep reading: Business Applications of IoT and Digital Twin Technology

Personalization

The idea of personalizing a marketing strategy might seem a little intimidating to some business owners. After all, scaling personalization to meet the requirements of every customer requires a technical solution.

However, in a world where people are spoiled for choice, personalization is something that many customers now expect. To find a solution that’s right for your business, you may want to consider working with a marketing firm experienced in implementing effective personalization strategies.

Video Marketing

With video platforms like YouTube, TikTok, and Instagram TV doing so well, it’s easy to see that videos are definitively one of the best ways to capture people’s attention. But just because videos platforms garner a lot of views, it doesn’t necessarily mean that your business will. To succeed with video, brands must create and manage a video marketing strategy.

From content planning to script writing to voiceovers, building the right video marketing strategy for your business can take a lot of time and effort. The pay-off, though, could result in getting your brand in front of thousands, or even millions, of people.

Visual Search

Did you know that visual searches were possible? People can actually upload images and search for related results. While it isn’t seeing a lot of widespread usage yet, certain companies are currently taking advantage it. Pinterest is one of them. Lens is the company’s visual search tool, and it allows users to take pictures of items in order to buy them online or to find products similar to them.

Read more: 3 Ways to Ensure Webinar Marketing Success

Micro-Moments

Micro-moments are intent-rich times when people turn to their devices to learn, do, go, or buy. A micro-moments strategy can consist of a variety of marketing initiatives, such as intuitive content, paid search, and chatbots. Building the right strategy can enable your business to become more competitive in your marketplace because you can be there for potential customers when your competitors are not.

Digital marketing trends like the ones mentioned here aren’t likely to go away anytime soon. Therefore, if you haven’t already started utilizing AI, conversational marketing, personalization, video marketing, visual search, and micro-moments, it’s time to do so now. They can help you stay competitive and adapt to the rapid changes going on in business.

If you’re looking for help with your marketing efforts, IoT Marketing can help you build a strategy that will ultimately fuel growth for your business. Contact us today to learn how we can help!

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


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digital marketing, marketing technology, marketing trends, online marketing


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