How to Overcome a Sales Drought

April 8

Every marketing team will experience a dip in sales, and it is important to understand the best ways to bounce back from a sales drought. The lack of sales opportunities does not have to be a disaster. Instead, it can be a great learning experience that can help you in the present and future. A dry period in sales is an excellent time to experiment and try new sales techniques. IoT is a growing trend in the IT world that will experience the usual highs and lows of a sales cycle. Understanding these cycles can help keep your company growing at a steady rate without any dips in activity.

Here are just a few mistakes that you need to avoid and the best ways to bounce back stronger than ever:

Don't Be Anxious

Experiencing a drop in sales over an extended amount of time can cause anxiety and unrest. Many anxious salespeople overcompensate at each sales opportunity, which makes it even harder to attract new clients. Learning to stay calm will not only improve your well-being but make it much easier to climb out of a dry sales period. Allowing anxiety to control your actions will only make it more challenging to complete sales and creates an even more stressful work environment.

Avoid Buying Lists

No one enjoys receiving unsolicited spam that quickly fills their inbox on a daily basis. As you may know, buying email lists will produce a high quantity but low-quality amount of leads. Many potential clients consider this form of advertising as spam, and it can do more harm than good. Mass emailing is typically not worth the time and effort, as the costs can quickly add up without any results.

Limit Discounting Offers

Everyone enjoys a discount, but it is best to offer them only on a limited basis. Constant discounts attract the wrong clients and can significantly reduce the amount of profit of any marketing campaign. While periodical discounts may be worthwhile, the vast majority of the time it is best to offer your services at a steady price that is both good for you and your clients.

Experiment with New Ideas

One of the best ways to attract new customers is through continual experiments that can transform your company from a dry sales period to an overabundance of quality sales leads. Regularly update your email and call scripts to create a fresh encounter with each potential client. On the other hand, using the same techniques repeatedly will make the sales process much less effective and stale. Experiment with new sales pitches to understand which are the most effective in specific situations. Over time, you will be to create a compelling sales pitch that can be the catalyst in growing your consumer base.

Abundance Mindset

One of the best ways to avoid a sales slump is maintaining an abundance mindset. An abundance mindset will keep you motivated to constantly look for new sales leads and avoid making common mistakes. Instead of being disappointed over a missed sales opportunity, you can quickly bounce back because you know there are many more sales opportunities available.

The use of these marketing techniques can be the difference between a successful or unsuccessful company. Taking the necessary time to avoid these common mistakes can help you grow your consumer base and avoid entering a sales slump. As you know, the IT world is extremely competitive, so it is important to learn the sales techniques that work best for your company. Over time, you will create a steady growth pattern for your company by avoiding these common mistakes and taking advantage of each sales opportunity.

Johannes Beekman

About the author

After 25 years in engineering, Johannes Beekman founded IoT Marketing with the goal of helping companies bring wide-scale awareness to their inventions. He received a Master of Science in Physics degree from the Eindhoven University of Technology, and a Master in Business Administration degree from the Wharton School of the University of Pennsylvania, and started his career in the semiconductor field. Johannes pioneered two successful wafer fab startups for Philips Electronics; one in Europe and the second one in Asia. And served as Senior Program Manager for Sematech, where he provided solutions for semiconductor industry-wide product improvement and cost reduction challenges. Johannes has also published articles on several trade-focused websites.


IoT sales, sales challenges, sales mistakes, sales techniques

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}