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Archive for February, 2019

15 Feb

Why Your IoT Marketing Team Should Understand and Utilize Cognitive Marketing

IoT marketing

Cognitive marketing has emerged as quite the valuable sales tool as it facilitates the challenge of connecting brands to customers. Those who use cognitive marketing in a highly strategic manner really will influence customer buying behavior. Some Internet of Things (IoT) marketing experts have even found that cognitive marketing has

14 Feb

Industrial IoT Highlighted at IoT Evolution Expo 2019

industrial IoT

All eyes (and ears) turn to Industrial IoT (IIoT) as the 20th IoT Evolution Expo opened at the end of January 2019 in Florida. The event had more than 20 exhibitors and speakers and covered other important IoT-related tracks such as healthcare, smart cities, and low-power wide-area network (LPWAN). According

13 Feb

IoT Evolution Expo Recap: IoT Technology Will Transform the Healthcare Industry

IoT technology

There were a lot of activities at the IoT Evolution Expo at Greater Fort Lauderdale/Broward Country Convention Center in Fort Lauderdale, Florida two weeks ago. Known to be the event that hails IoT technology, IoT Evolution has again impressed its attendees with groundbreaking IoT solutions that help improve business operations

05 Feb

Nurture IoT Business Leads by Strengthening Human Relationships

IoT business

The entire world is jumping on board with the Internet of Things (IoT) business applications, so it’s vital that CEOs and CTOs of these enterprises help their customers face the challenges of this digital revolution. By emphasizing the impact of how connecting to everything and everyone— no matter where they’re