Executive Biographies

Headshots and Bios


Johannes Beekman | CEO & Co-Founder

Our managing partner has more than 25 years of experience in manufacturing in the high-tech industry.

Johannes started his career in the semiconductor industry, where he worked for various companies for over 25 years. He has worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips he participated as engineering manager in 2 waferfab startups. And while at Sematech he managed various international technical symposia. For the past 6 years he has been working in the internet marketing industry. He has focused on technical digital marketing from website design and SEO, to inbound and outbound marketing. And he has developed a system to create content from concept to completion, that includes quality control. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


Tiffani Neilson | Chief Marketing Officer

Tiffani Neilson is the Chief Marketing Officer at IoT Marketing, an integrated marketing firm that specializes in launching and fueling the growth of IoT and high-tech companies with end-to-end marketing and production services.

She is also the Creator and Host of Industry Insights Webinars, a virtual event series intended to educate those in need of connected solutions and align them with relevant information from IoT and tech ecosystem partners. Additionally, Tiffani co-hosts the IoT Marketing Live news broadcast on the latest news for IoT and tech, and Mind2Mind which is a broadcast focused on society and community.

Tiffani has extensive business development, marketing, branding, and PR experience, as well as deep knowledge about IoT and many other advanced technologies. She was also recently honored as one of the 10 Most Inspiring CMOs of 2022 by C Level Focus Magazine and 10 Most Inspiring CMOs of 2022 by C Level Focus Magazine.

Highly skilled in forming partnerships and developing strategic relationships, Tiffani aligns marketing initiatives with business goals to generate interest and demand for her clients. She also helps businesses gain recognition for their products and services, helping position brands as industry leaders, while driving ROI. With C-level experience in business, along with her background in product development, event management, and communications, Tiffani brings creativity and professionalism to any project she is a part of.


Cynthia Baker | CSO & Co-Founder

With a 20-year track record assisting clients in meeting public relations and marketing goals, Cynthia brings the full spectrum of Integrated Marketing Services to IoT Marketing. She understands the unique challenges that IoT clients face in building a brand, prioritizing markets, developing strategic Go-to-Market and Product launch strategies and gaining media exposure over competitors in a marketing landscape that is constantly evolving.

Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications.

As an international speaker, she shares her perspective on the intersection of Marketing and IoT, Big Data and AI. Her interest in tech trends is demonstrated by her leadership as a co-creator of Interactive Austin and as a co-founder of Social Media Club Austin.