Executive Biographies

Headshots and Bios


Johannes Beekman | CEO & Co-Founder

Our managing partner has more than 25 years of experience in manufacturing in the high-tech industry.

Johannes started his career in the semiconductor industry, where he worked for various companies for over 25 years. He has worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips he participated as engineering manager in 2 waferfab startups. And while at Sematech he managed various international technical symposia. For the past 6 years he has been working in the internet marketing industry. He has focused on technical digital marketing from website design and SEO, to inbound and outbound marketing. And he has developed a system to create content from concept to completion, that includes quality control. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


Cynthia Baker | CSO & Co-Founder

With a 20-year track record assisting clients in meeting public relations and marketing goals, Cynthia brings the full spectrum of Integrated Marketing Services to IoT Marketing. She understands the unique challenges that IoT clients face in building a brand, prioritizing markets, developing strategic Go-to-Market and Product launch strategies and gaining media exposure over competitors in a marketing landscape that is constantly evolving.

Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications.

As an international speaker, she shares her perspective on the intersection of Marketing and IoT, Big Data and AI. Her interest in tech trends is demonstrated by her leadership as a co-creator of Interactive Austin and as a co-founder of Social Media Club Austin.