Proven Customer Retention Tactics for Your IoT Business

February 25

The focus of your IoT business should be customer loyalty. Loyal customers have higher retention rates, spend more for services, and recommend your business to others. Therefore, it's important to monitor customer service and make an effort to improve your customer loyalty programs.

Monitor Customer Satisfaction

Customer feedback is one of the best tools for determining your customer loyalty performance and for guiding your improvement campaign. A popular feedback system is customer surveys. These surveys should feature satisfaction measurements, intentions for repurchasing, and intentions of giving referrals. The data from customer surveys shows the leading indicators of your customers' future behavior regarding your IoT company.

Customer Data from Surveys

When developing your customer surveys, consider the following metrics. These metrics provide the most accurate information regarding customer purchasing retention and referral intentions.

Are customers satisfied? – When you ask about customer satisfaction, it is a universal query about all your products and services. It's a question that all your customers understand and can answer easily.

What are customer's expectations? – Whether your customers are satisfied or not strongly relates to their expectations. The answers to this question help you determine how your customers perceive the quality of your services and what quality they expect.

Do customers feel they got what they paid for? – The replies you get from this question let you know how your customers perceive the value of your product. Do they believe they received what they were promised? These perceptions of the value of your services depend on the cost of the service, customers' individual preferences, and the personality of your customers.

Will customers refer your business to others? – When customers recommend your IoT business to others, you know they're satisfied with what you offer. Word-of-mouth referrals are a good gauge of customer retention.

Do customers plan to purchase again? – This is the ultimate question for customer retention. If they do plan to purchase again, then you know you're satisfying your customers. If not, then it lets you know that you need to do more about customer satisfaction and service.

Building Lasting Customer Relationships

Analyzing data from customer surveys and working toward better customer service is only one piece of customer retention. Building trusting relationships with your customers is also necessary for customer loyalty. When you made the original sale, you went through a series of marketing strategies to develop trust and respect in your prospects. This must continue after the sale, in order to keep the customers you worked so hard to get.

The following strategies can help you strengthen your bond with your customers:

Customer engagement – Continue communicating with your customers through updated newsletters, emails, blog posts, social media posts, and personal notes. Provide your customers with updated content that helps them with their concerns and educates them about your services. Make them feel that they made the right decision to choose your company for reaching their goals.

Customer loyalty programs – You can connect with your customers by creating loyalty programs that offer rewards to loyal customers. Creating personalized rewards, tailored to individual customers, makes them feel important and that you recognize their needs. With IoT technology, interacting with customers on a personal basis is easier than ever before. Develop customized loyalty programs for use with electronic devices that offer one-on-one communication with your customers.

Rise above the competition – Separate your business from your competitors by being genuine. Your honesty and personal response to your customers is more effective than making promises you can't keep. Transparency sets you apart from your competitors because your customers believe in you and your business.

You can make sure that your IoT business retains customers by analyzing customer metrics, following up on surveys, and communicating with your customers regularly. If you show your customers that you care about their goals and give them the services they expect, your customer retention will continue to grow.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


building relationships, customer retention, customer satisfaction

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