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	<title>ad placement Archives - IoT Marketing</title>
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	<description>Launching &#38; Fueling Growth!</description>
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		<title>How to Build a Winning Contextual Marketing Strategy</title>
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		<dc:creator><![CDATA[Johannes Beekman]]></dc:creator>
		<pubDate>Wed, 01 Oct 2025 15:00:00 +0000</pubDate>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[ad placement]]></category>
		<category><![CDATA[audience targeting]]></category>
		<category><![CDATA[contextual marketing]]></category>
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					<description><![CDATA[<p>Contextual marketing is changing how brands connect with their audience—and for good reason. Unlike tracking users across the web, this approach tailors messages based on the environment someone is already in. It's a form of targeted advertising that feels more relevant and less invasive.If you've been hearing more about contextual ads, native content, or marketing [&#8230;]</p>
<p>The post <a href="https://iotmktg.com/how-to-build-a-winning-contextual-marketing-strategy/">How to Build a Winning Contextual Marketing Strategy</a> appeared first on <a href="https://iotmktg.com">IoT Marketing</a>.</p>
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		<title>What Is Banner Blindness? And How to Beat It!</title>
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		<dc:creator><![CDATA[Johannes Beekman]]></dc:creator>
		<pubDate>Mon, 19 May 2025 15:08:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[ad placement]]></category>
		<category><![CDATA[ad relevance]]></category>
		<category><![CDATA[banner blindness]]></category>
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					<description><![CDATA[<p>Have you ever heard of banner blindness? Maybe you've noticed your ads aren't getting the clicks they used to. Banner blindness, sometimes called ad blindness, is when users subconsciously ignore online advertisements because they're too familiar or unengaging. This phenomenon seriously impacts marketers, advertisers, and businesses, leading to lower engagement, poor ROI, and wasted marketing [&#8230;]</p>
<p>The post <a href="https://iotmktg.com/what-is-banner-blindness-and-how-to-beat-it/">What Is Banner Blindness? And How to Beat It!</a> appeared first on <a href="https://iotmktg.com">IoT Marketing</a>.</p>
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