Content Marketing Trends
In this era where everything is going digital, trends in content marketing keep on changing. This is not something you set aside and forget. Without a proper strategy for your marketing, you are doomed to fail regardless of your efforts. Content marketing is crucial in lead generation, brand awareness, and [...]
Micro-Moments Marketing
A sea change has taken place in consumer behavior. Micro-moments in the consumption journey are where today’s battle for the hearts and wallets is won (or lost). A consumer’s preferences are prioritized, and decisions are made in these moments. So, what exactly are micro-moments? What are their benefits? What’s the [...]
Visual Search Marketing
Visual search marketing is a relatively new concept that most entrepreneurs are just learning about. What is it, though? How do you use it? Why do you need it? We discuss these questions here. What Is Visual Search Marketing? Visual search has been around for many years and is already [...]
Digital Marketing Trends
When it comes to digital marketing, there are plenty of ways to go about it. As a business owner, you might focus primarily on what is tried and true because you already know it works. However, it’s also crucial to know about the newest digital marketing trends as they can [...]
Video Marketing
The global pandemic has brought many uncertainties to the corporate environment, especially when it comes to in-person business transactions. This has caused most businesses to establish an online presence and offer their services virtually instead. From local enterprise to large global ventures, companies are adjusting to the new normal and [...]
Webinar Marketing
Many companies have been hit by the coronavirus pandemic in multiple ways, and one such area that has been majorly impacted is marketing. Typical promotional initiatives, like having a booth at an industry conference, have been either non-existent or extremely difficult to do over the last year. However, this has [...]
IoT Marketing
IoT marketing endeavors are going to be more successful if the salespeople using them are informed regarding the best closing strategies. These strategies must be practiced and honed with relevant data. That in mind, three strategies that can help you attain more effective closing include: The inoffensive/logical close Self-convincing Client-initiated [...]
Qualifying Leads
In business, success can be tied to several factors. But the efficiency of generating and qualifying leads can make or break your company. Therefore, companies tend to be aggressive with lead generation efforts to power the sales pipeline. In the era of the internet and AI, businesses can now use [...]
Blog Writing
As a business owner, you have probably realized how critical blog writing is to the success of your marketing efforts. While writing blog posts makes a great part of the digital marketing plan of your business, having a consistent and effective blogging strategy is not easy to establish. You are [...]
Closing Deals
Sometimes, all it takes is to convince one person to close a deal. However, failing to impress that person can equate to a lost sale. In this article, I will be sharing tips on how to effectively deal with gatekeepers so that you can be in the best possible position [...]