Blog Writing

Ways to Improve Your Blog Writing Strategy for Your Business

As a business owner, you have probably realized how critical blog writing is to the success of your marketing efforts. While writing blog posts makes a great part of the digital marketing plan of your business, having a consistent and effective blogging strategy is not easy to establish.You are going [...]

Closing Deals

How to Close Sales Deals with Gatekeepers

Sometimes, all it takes is to convince one person to close a deal. However, failing to impress that person can equate to a lost sale. In this article, I will be sharing tips on how to effectively deal with gatekeepers so that you can be in the best possible position [...]

IoT in Marketing

Ways IoT Is Changing Digital Marketing

Big data is becoming the sand on which empires are built. The proliferation of smart devices and the Internet of Things (IoT) is revolutionizing digital marketing in profound ways. Used in marketing, IoT can collect customer information in ways that the last century's marketers could never achieve.How IoT Impacts Digital [...]