Qualifying Leads

3 Ways to Enhance the Process of Qualifying Leads with AI and Personalization

In business, success can be tied to several factors. But the efficiency of generating and qualifying leads can make or break your company. Therefore, companies tend to be aggressive with lead generation efforts to power the sales pipeline.In the era of the internet and AI, businesses can now use integrated [...]

IoT in Marketing

Ways IoT Is Changing Digital Marketing

Big data is becoming the sand on which empires are built. The proliferation of smart devices and the Internet of Things (IoT) is revolutionizing digital marketing in profound ways. Used in marketing, IoT can collect customer information in ways that the last century's marketers could never achieve.How IoT Impacts Digital [...]