Content Marketing Trends

Content Marketing Trends You Should Take Advantage of in 2021

In this era where everything is going digital, trends in content marketing keep on changing. This is not something you set aside and forget. Without a proper strategy for your marketing, you are doomed to fail regardless of your efforts. Content marketing is crucial in lead generation, brand awareness, and [...]

IoT in Marketing

Ways IoT Is Changing Digital Marketing

Big data is becoming the sand on which empires are built. The proliferation of smart devices and the Internet of Things (IoT) is revolutionizing digital marketing in profound ways. Used in marketing, IoT can collect customer information in ways that the last century's marketers could never achieve. How IoT Impacts [...]