Video Marketing Statistics in 2021 That Will Astound You

September 10

Need to get started with or optimize your video marketing? Here are some staggering video marketing statistics that could convince you that video is the biggest opportunity this year.

Related: Video Marketing Trends for Engagement and Conversion

Customers Are Crazy About Videos

Seventy-eight percent of respondents say they watch videos online at least once a week, with 55 percent saying they do it daily (Social Media Week).

Sixty-nine percent of consumers say they’d rather view a brief video to learn about a new service or product (Wyzowl). In 2021, 85 percent of people said they would like to see more videos from companies.

Users watch online video material for seven hours and 55 minutes each week (Limelight).

Businesses Are Creating More Videos

Do companies consider video marketing to be crucial? Yes. These figures provide insight into broad trends in the market and where the sector may be headed in the next few years.

In 2021, 61% of advertisers expect to raise their video investment. When contrasted to the same time the year before, 70% of firms claim they are producing more videos currently.

Ninety-six percent of firms have spent money on video ads (Animoto).

Video is currently used by 86 percent of organizations as a marketing tool (Wyzowl).

When it comes to recruiting for a new marketing role, 84 percent of marketers consider video producing abilities crucial (Animoto).

Figures on YouTube Video Advertising

YouTube has surpassed Facebook as the most effective medium on consumer behavior (Animoto). 

YouTube has a base of over 2 billion active users per month (YouTube). 

Mobile content accounts for more than 70% of YouTube watch time (YouTube).

Every day, nearly a billion hours of footage are watched on YouTube (YouTube).

In 2021, 89 percent of marketers intended to utilize YouTube video marketing (Wyzowl).

Read more: Content Marketing Trends You Should Take Advantage of in 2021

Facebook Video Continues to Attract Marketers

In the next year, marketers plan to invest the most in the Facebook video (Animoto).

In 2021, 70% of advertisers said they would utilize video marketing on Facebook (Wyzowl).

Last year, 15% of all Facebook posts were videos (Social Insider).

On Facebook, the ideal video duration for interaction is between 2 and 5 minutes (Social Insider).

Accounts share 71 percent of all video material with more than 100,000 Facebook fans (Social Insider).

Live streams account for 12 percent of Facebook video postings, yet they receive twice the interaction of pre-recorded video links (Social Insider).

Twitter Video is on the Rise

Tweets with video receive ten times the amount of interaction as those without video (Twitter). 

In 2021, 31% of marketers said they would utilize advertising on Twitter (Wyzowl).

Every day, 2 million videos are seen on Twitter (Hootsuite).

The third most common reason individuals use Twitter is to watch videos (Hootsuite).

Data on Instagram Video Advertising

Seventy-seven percent of marketers have used IGTV to share a video (Animoto).

According to 41% of advertisers, Instagram Posts has become more significant in the previous year (Animoto).

After watching a story on Instagram, one out of every four people made a purchase (Animoto).

In 2021, 58 percent of marketers said they expected to utilize advertising on Instagram (Wyzowl).

Marketers Are Hesitant About Video Content for a Variety of Reasons

Given how strong these numbers are, you might be asking why everyone doesn’t create video content. Unfortunately, several businesses are still hesitant to use video in their advertising strategies.

The lack of time is cited by 16 percent of advertisers who do not currently use video (Wyzowl). 

According to Wyzowl, 17 percent of marketers that don’t utilize video claim it’s too costly.

Seventeen percent of advertisers that don’t utilize video claim they don’t know where to begin.

Sixty-nine percent of Marketers that didn’t utilize video in 2020 indicated they¬†planned to do so in 2021.

Keep on reading: What Visual Search Marketing Is and Why You Should Use It

It’s Time to Leverage Video Marketing

Today, many individuals around the world are viewing a lot more videos. YouTube, for instance, alone has 2 billion monthly active members who watch 1 billion hours of footage per day.

Text and photos are less have become less appealing than video, which can elicit emotional reactions. Psychologists have shown that the use of appropriate music may bring about emotional responses, allowing marketers to control how viewers react to their films.

You can help your company grow by creating an efficient marketing funnel with video content as a constantly available medium. You’ll be able to reach more individuals whenever they’re shopping for your items by using videos to engage, inform, and generate more prospects.


Not sure where to start with your video marketing campaign? Get started with the help of our expert team at IoT Marketing. Contact us now and let us help you plan your video marketing strategy and implement it successfully.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


online marketing, social media marketing, video advertising, video stats, vlogging

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