How to Triple Your Conversion Rate (by Using Beautiful Landing Pages)
List 3 Attention-Grabbing Things that Set Your Product Apart:
Now that You've Got their Attention, it's Time to Talk About the Problem...
On this sales page, we're not beating around the bush. Right at the top, there's a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.
With that in mind, use this text section to describe the problem your ideal custom is facing. Some frustration that might arise from using a competing product, for example.
The most important point here is that you can relate to the problem your ideal customer is experiencing and trying to solve.
“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”
How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problem to solution after a relatively short text section.
By choosing us you'll get the following benefits:
First Benefit Title
Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.
Second Benefit Title
This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.
Third Benefit Title
When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.
“A testimonial like this can really boost sales...”
“Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we're just adding one short (but powerful) testimonial before moving on to some more sales material.”
- John Doe, Software Architect
This Text Section is an Element You Can Repeat Several Times on Your Sales Page
"Another example of a quote used to highlight some text."
Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.
The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.
What Our Product Does for You:
TRADITIONAL MARKETING & PR SERVICES
"Large images add a tangible component to your product description."
Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.
ADVERTISEMENT CREATION & PLACEMENTS
We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.
- The same applies to the text you use on the page. Use headings, short paragraphs and lists to avoid visual monotony.
- Your goal is to get the most important points across while making your content easy to read.
EVENT BASED SERVICES
You can easily replace just the image in the element on the opposite side here. The "browser" frame and shadow are created in the editor and can be customized separately.
The images we use are 694x456px, but similar dimensions will work as well.
CONTENT & DESIGN CREATION SERVICES
The "learn more" buttons in each of these sections can be used to link to feature pages. Those are landing pages that describe each feature in more detail. This can be useful to help visitors learn more about your product and it's also good for SEO.
You can also use the Animations & Actions panel in the editor to make a demo video open in an overlay, when a visitor clicks on the button.
NEXT-GEN LEAD-GEN SERVICES
In this template, we have 5 of these zig-zag sections. You can easily change that number by removing or duplicating the sections.
There's no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features and benefits against a shorter one, where you highlight the highest value features and keep the list shorter.
WHAT OTHERS SAY ABOUT US
African Regional Institute for Geospatial Information Science and Technology (AFRIGIST)
“I was overwhelmed with the outcome of attendees and the manner in which the webinar was coordinated!!, from the tech team to the host. Also, I really do appreciate the design of flyers and the content!, the information was well articulated with up-to-date information of advances within the tech industry especially space!. Lastly, the speakers were so knowledgeable about their area of specialty respectively. I had an amazing time!! Looking forward to doing this again!!
Thank you IoT Marketing team especially Tiffani and Jennifer Davis not forgetting the CEO; Johannes Beekam. You all are celebrated for being part of a large global community in educating people in different domains.”
- Desmond Wysenyuy Fonyuy
African Regional Institute for Geospatial Information Science and Technology (AFRIGIST)
“To say that Tiffani Neilson is dedicated would be an understatement; to call her “professional” would not do her justice. I am convinced that any project Tiffani touches will have “excellence” and “success” written all over it. I’ve had the honor of speaking at a couple of events produced by Tiffani and her team, both of which came off flawlessly. She is wise beyond her years and rises far beyond expectations. Her ability to get the job done with a smile, combined with her grasp of the overall picture impressed me from the very beginning. The end result? Consistently high-quality, riveting programs that you don’t want to miss. Somehow, she manages to get it done with just the right combination of determination, grace, professionalism, and style, earning an 11 on a scale of one to ten in my opinion. Tiffani Neilson gets a wholehearted five-star recommendation from me.”
“#TiffaniNeilsen hosted a fabulous webinar for Smart Money 4.0 on Fintech and I was thrilled to be a part of it!”
- Erin Holloway, Prime Trust
“It was an absolute blast speaking with you and the other panelists last week! I really loved hearing everyone's thoughts! It was such a passionate, moving, and incredibly insightful group of people. Thank you so much for organizing, hosting, and for everything else you did to make this happen!!”
-EVAN CHILES, Excel Mandarin
‘The IoT webinar was an incredible chance to connect to like-minded experts in my field. Collaborating on the content and sharing our experiences together broadened my perspective on the changing landscape of EdTech today.”
Paradise Group for Sustainable Development
“It was indeed a pleasure for me to participate. I never thought I would have such fun. I am honored to have shared a forum with you and the other esteemed panelists.”
- Kerry Babb
& Circular Economy Consultant
“It was a great experience to participate in a webinar and work with Tiffani and the team at IOT Marketing. Everything about their approach was strategic and professional. Tiffani had done her research and successfully compiled the right information to be presented. She also made sure it was reviewed and edited prior to presentation. I would definitely recommend businesses interested in either getting into the IOT space or securing their brand further in the industry work with IOT Marketing directly to make sure it is successful.”
"Being a speaker on a couple of the Industry Insights Webinars was a wonderful experience. They knew how to make me feel at ease and provided ample opportunity to ensure I was prepared for my part in the program. Considering the care with which the entire staff approached every aspect of the event, you'd think they were producing a full-fledged network television program. These people are top-notch, and they produce consistently great material that is not only educational in nature, but also fun to watch and relevant to their audience. They obviously know their stuff, and they're always striving for excellence. I highly recommend the team at IOT Marketing; they're a class act!"
Ziyen Energy & Energy Tokens
"Smart Money 4.0 Webinar showcased the trends in the ever changing Fintech Industry. In going forward there is going to be a battle between traditional finance, bitcoin, banks, NFTs, fintech products, etc all looking for your money. The sophisticated customer for these investment vehicles is going to be the big winner, and this is exactly what IoT Marketing is providing through their events and consultancy services."
-Alastair Caithness, Ziyen Energy
“It was fun and occasionally unnerving to participate in today's webinar. I appreciate all that you did to put this session together, iron out my technical glitches, and to attract and engage such an audience. I learned a lot, found it great to be with a live audience, and appreciated being called by my proper names.”
-Kelley Coyner AKA The Mobility Mama Innovation4Mobility
What You'll Get...
The purpose of this section is to make the product you're offering as tangible as possible:
"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."
Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.
Use this highlighted text section to describe your product and add a call to action: tell your visitor why they should make the purchase right now.
Get Instant Access to the Product!
Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!
100% Satisfaction Guarantee
Another Text Section: This One is for Addressing Objections or Adding Urgency
We've already called visitors to purchase once and we're getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor's objections (any reasons why they might hesitate to buy) or add a sense of urgency.
Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.
You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.
Summary of What You’ll Get...
All these now for just:
The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.
Get Instant Access to Our Product!
This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.
100% Satisfaction Guarantee
30 Day No Questions Asked Money-Back Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
"In this quoted text, you can make a personal promise or personal guarantee, to give more weight to the guarantee statement above."
Here are answers to some frequently asked questions:
Why Add an FAQ Section Like This?
A section like this is perfect for addressing buyer objections and smaller concerns that your visitors might still have.
How About Adding a Contact Link?
An easy way to get pre-sales feedback is to add a "Contact Us" link to the bottom of the page, so that visitors can send you questions by email.
What About Exit-Intent Lightboxes?
You can also use the built-in exit intent feature to open a lightbox with a contact link and invite visitors to leave some feedback before they exit the site.
What Questions Should You Add Here?
A great way to populate the FAQ section with questions is to invite pre-sales feedback from visitors. Your visitors will happily tell you exactly what questions are on their minds.
Have You Tried a Chat Widget?
There are also many services you can use to add a live chat widget to a page like this. Inviting visitors to a live chat is a great way to learn about common questions and also increase sales conversions while you're at it.
Answer questions, save space.
We're using content toggles in this section, which allows you to present many questions in a compact form. Your visitors can easily read more about the questions they themselves have and ignore the rest.