The trade show industry came to a grinding halt at the start of the pandemic. The lack of trade shows left the technology ecosystem disconnected and unable to conduct business as usual. It also left those looking for solution providers and market trends lost as their main source of information – the trade shows – had vanished. The Industry Insights Webinars series was developed to fill this void.
Every month we focus on a major global trend with a wide impact on business. We research the trend and select industry experts from across the globe to help analyze and explain the business trend to our members.
Using a panel-style discussion we explain the challenges of emerging industry trends, while highlighting currently available marketplace solutions. Creating opportunities for thought leaders, industry experts, business executives, and solution providers to showcase the solutions that they have developed – for the particular emerging trend - in these webinars.
Each month our webinar series focuses on a different industry while maintaining our underlying message for using technology to foster operational efficiency and data-driven decision making.
From the start, early in the pandemic, the Industries Insights Webinars series has been very successful, has covered major emerging trends in the hi-tech industry, is drawing over 1000 attendees in the live event month after month, is very well received by industry experts and attendees, and is getting rave reviews.
What Problems Do We Solve?
The IoT market continuous to grow rapidly with more technology and intelligence is being moved to the edge. By the end of this decade, the entire IoT market will cross the $2 Trillion mark. However, launching an IoT project remains a challenge. Research after research shows that the majority of IoT projects fail because of product complexity, rapidly changing technology, cybersecurity challenges to name a few. And when you have a working device, marketing your product is the next challenge.
Prior to the pandemic IoT Marketing used trade shows to engage with prospects and clients. However, realizing that the global health crisis would limit travel and halt trade shows, we pivoted to webinars. We found that webinars were a great way to keep the IoT and tech ecosystems connected. We also learned during the pandemic that rate of innovation had accelerated and that we could keep our audience abreast of the latest technology with our webinars.
Where many other webinars are produced by a technology provider to highlight their technology, our Industry Insights Webinars series is a platform, to showcase different technology solution providers, that is agnostic. This draws in a larger audience and gives attendees a broader view of what technologies are available.
The sales cycle for IoT products can be very long. In some instances, it can take years for a potential customer to hear about a solution, realize its value, figure out how to implement it into their business, and then choose the right provider. Our series presents the material in such a way that it streamlines the sales cycle by presenting the objectives for why technology is used for a given industry, the challenges that surround it, and the different technology solutions that are available, closing with forward-looking thoughts on where we see that industry headed.
C-level executives, directors, and other decision makers have much to focus on in their business and industry. It is not uncommon for them to develop tunnel vision. However, the times they are a-changing rapidly. Our content highlights a new industry or topic in each edition, allowing them to step outside the box or turn off the blinders, enabling them to grow their understanding of connected solutions by seeing how other industries are leveraging technology.
IoT and other technologies are complex. Many business professionals have difficulty understanding how technology can actually help them and benefit their business. We are educators at heart, the way we present the material is straightforward, simplified, and easy to understand. 
And last, but certainly not least, not all information on the internet is accurate and can be misleading. IoT Marketing and the Industry Insights Webinars series are recognized as a trusted source of news and information.
In 2020, Industry Insights Webinars was a nominee for the Shorty Social Good Awards, in the category of Best Community or Employee Engagement Category.
Do You Have A Valuable Message To Share?
In these challenging times, IoT Marketing is providing a virtual space to promote thought leadership, guidance, and a sense of community. We are interested in featuring executives willing to showcase their industry expertise, share honest experiences, and provide strategies for staying flexible and adaptable.
Generate and Nurture Leads with an IoT Marketing Webinar Sponsorship
Webinars are a cost-effective way to increase brand awareness, highlight your industry expertise, and develop more personal relationships with potential clients and customers. As a lead magnet, they also provide opportunities to promote business cases around products and answer questions in real-time. Unlike a single-use trade show booth, webinars can be repurposed and repackaged to continue to draw leads even after the live webinar event.
Get your message heard by joining the conversation and supporting topics that are relevant to your industry with an IoT Marketing Webinar.
