Marketing an IoT product is more challenging.
You need a team of Marketing Technologists who understand your complex product offering, what markets will embrace the technology and how to communicate the value effectively to key audiences.
IoT Marketing simplifies the process by providing all website & SEO, content marketing, social media, digital advertising, PR and lead generation needs in one place. We eliminate the hassles of working with multiple partners and vendors.
With over 20 years in engineering, semiconductor and robotics as well as 20 years of senior level marketing and PR experience working with Fortune 500 brands, IoT clients benefit from our strategic approach to marketing that is based upon a solid foundation of technological knowledge.
We are constantly immersed in market research on IoT trends in specific industry sectors and apply that knowledge to focus the marketing efforts of clients, refine product development and properly position the value of products & services in the marketplace.
Developing expertise in IoT and Data Analytics and Marketing Metrics empowers us to continuously improve and refine results for clients. As Data from connected devices becomes available, our team can serve the client’s analytics team with knowledge on when and where to market to customers along the buying journey.
Besides developing and running semiconductor fabs, Johannes has developed successful independent marketing firms devoted to the following goals: