Our Experience

In addition to our IoT background and knowledge of IoT industry trends, we attend major annual IoT webinars and trade shows, write for IoT publications and handle both marketing and PR campaigns for a wide range of IoT clients including the following:

  • RFID
  • Visual operations
  • Wi-Fi tracking
  • Asset Management
  • IoT Product Development
  • Retail consumer insights
  • Data compaction
  • SD-WAN
  • Critical infrastructure solutions
  • IoT product design
  • Development and deployment
  • NB-IoT solutions

Brands that we have worked with

Client Results

  • Delivered 30% increase in media coverage compared to previous year for UKbased disaster recovery software company. Coverage included placements in USA Today, The Register (UK), IT Week (UK), Information Week, eWeek.
  • Played a major role in delivering market-moving communications, media and analyst relations designed to significantly raise the profile of startup security software company to attract a buyer. In just 10 months, company was sold to largest security company in the US.
  • For e-discovery startup, increased lead generation by 50% among Fortune 1000 companies through strategic placement of news articles and marketing at select trade shows.
  • Garnered positions in Wall Street Journal and key trade publications for a financial services company.
  • Guided mobile marketing strategy for a major consumer market research company.
  • Lifted local advertising firm's mobile app into national media coverage by CNN.
  • Leveraged trendjacking to associate a local business with national US ambassador announcements and media coverage.
  • More than 10,000 blogs written to-date. The blogs were used to keep more than 50 MSP sites in the Page 1 Google search results.

Case Studies

QOS Networks

Challenge: Educating clients about innovative and emerging technologies is QOS Networks bread and butter. A pioneer in the managed network services industry, QOS Networks delivers Edge as a Service with their SD-WAN and Virtual Network services to enterprises across the globe. In addition to educating clients about up-and-coming technologies QOS Networks also tells them how these technologies can enable them to become more productive and agile. With the launch of the fifth generation of wireless technology (5G) just three months ago the company was seeking website and blog content to introduce how their solutions work with 5G.

Solution: IoT Marketing’s mix of deep technical knowledge combined with marketing expertise was just what QOS Networks needed. IoT Marketing is working alongside QOS to develop messaging and content to explain how 5G and SD-WAN work together. Specifically, the content will explain the benefits of having a predeployed platform so when 5G is rolled out in their area their clients only need to flip a switch to connect. With 5G’s faster transmission speeds – more than four times that of existing 4G technology – clients will be able to fully integrate IoT into their networks.

Result: Content development has included how SD-WAN can benefit retail stores of the future, types of smart retail solutions and how IoT enables a more personalized shopping experience.


Challenge: Poised to become a breakout company, AtomBeam’s AI software streams and highly compacts Internet of Things (IoT) data an average of 70 percent significantly reducing transmission costs and speeding data transfer. By reducing data from gathered by IoT devices by 70-80 percent companies realize significant savings in transmission costs. This startup company is attracting significant interest from companies who rely on streaming large amounts of data over the Internet. AtomBeam was seeking a marketing agency to get the word out about the company and their technology without outstripping the sales team’s ability to follow- up with prospects. In addition, the company sought introductions to funding sources.

Solution: IoT Marketing started working with AtomBeam first focusing on aligning their messaging and positioning across the website and sales materials. With deep expertise in technology, IoT Marketing understood how to make their messaging resonate with prospects. Today, IoT Marketing works side-by-side with AtomBeam providing marketing, public relations, website improvements, content marketing including use cases and other services.

Result: With all the marketing and sales pieces in place, AtomBeam plans to launch the company and its unique product into the market at a large tradeshow in October.



It is rare to find an agency that cares about the success of your company as much as the success of their own. Cynthia Baker and her team work with you to make sure that your corporate goals are achieved.

Andy Meadows

President & CEO, Live Oak 360


Cynthia & Johannes helped us to rebrand our company, develop an interactive website and share our thought leadership via blogging and social media. This transformation has helped us to clearly communicate our value to our customers and has had a significant impact on our reputation, reach and ROI.

Frank J. Ripullo

M.A., Founder and Managing Partner, Essential Healthcare Management


On the IoT Marketing side of the house, we have references from Daniel Dao of Oasis Vehicle Refreshments who gave us a powerful compliment saying that “we convey his messaging even better than he does.”

Daniel Dao

Oasis Vehicle Refreshments


Johannes and his team have met and exceeded our expectations in the area of content marketing, which has significantly improved our organic search rankings through wonderful advisory articles and content. We recommend this team to others that are in the process of inbound marketing and lead generation.

Vin Jauhal

Managing Director, Wem Technology, a London based company


Cynthia spearheaded one of the first communications firms in Austin to embrace social media strategies along with traditional PR. Not only did the firm deliver the publicity results they promised, the education they provided on social media was invaluable. It has changed the way that we do business online.

Joe Garcia

CEO & President, New Era Portfolio


Cynthia and her team go above and beyond what you expect from your standard PR firm. They take on challenging initiatives, do it with enthusiasm that is unrivaled, and they do it very well.

Michael Hundley

President & CEO, CACH Capital Management, L.L.C.


Charles Yeomans, CEO of AtomBeam Technologies knows our combined IoT and marketing expertise and “considers our services invaluable in helping him to get his message to resonate in the marketplace.”

Charles Yeomans

CEO of AtomBeam


IoT Marketing’s webinar was one of the most thoughtful, diverse and in-depth agendas that I have been fortunate enough to participate in. The team did a stellar job in selecting interesting experts across the topic area and folding all of us together into a conversation that was full of robust content. The experience was very professional and I would absolutely say yes to working with them in the future.

Katie Hotze

Founder & CEO – Shopii Technologies Inc.


With experience leveraging press releases to gain exposure with audiences of 22 – 44 million people, top page 1 & 2 Google search results for over 50 MSPs, over 10,00 blogs and case studies written, over 300 webinars organized and moderated, over 30 international industry trade events organized, and with article placements in the The Wall Street Journal, Forbes, Inc. Magazine, CNN and other top tier outlets along with hundreds of trade publications, we can move the needle in results for Integrated Solutions Management.

Further Reading

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