Webinar Sponsorship

Generate and Nurture Leads with an IoT Marketing Webinar Sponsorship

While the future of trade shows may be uncertain, your marketing strategy doesn’t have to be. Online events are a great way to bring trade show materials to life in a virtual environment.

Businesses must embrace digital marketing strategies to move lead generation beyond the limitations of venues and in-person events. Webinars can provide a significant ROI for companies looking to gain access to global or local prospects for a lower cost per lead.

Webinars are a cost-effective way to increase brand awareness, highlight your industry expertise, and develop more personal relationships with potential clients and customers. As a lead magnet, they also provide opportunities to promote business cases around products and answer questions in real-time.

Unlike a single-use trade show booth, webinars can be repurposed and repackaged to continue to draw leads even after the live webinar event.

Download our Webinar Sponsorship Kit

Advantages of Hosting a Webinar

  • Cost is substantially less per lead than attending a trade show.
  • Webinars continue to draw leads through the recorded event.
  • Access to clients who may not have attended industry events.
  • Insights into your target audience through real-time Q & A. 
  • Great method to build an email list and generate qualified leads. 

Do not underestimate the power of a well-planned webinar event. It is an excellent business tool for tapping into new audiences, identifying new pain points, and building deeper relationships with your customer base. Just like a good trade show meeting, focused and thoughtful conversation can quickly develop into lead conversions and other collaborative opportunities.

Engage with New And Existing Leads

New Leads

Attendees who sign up for your webinar through paid advertising are likely to be unfamiliar with the brand, but their interest shows they would like to know more. In this case, the company should take more time to explain their background and history. Dedicating this time for storytelling creates a framework that helps attendees get to know the brand, the technology, and the value proposition.

Existing Leads

Registrants acquired through previous business services or from an existing mailing list are already familiar with your products or services; thus, it will be essential to cover your differentiating features or new offerings. Additional content can include use cases or examples of clients who are currently using the product, and blogs or articles explaining how and where those businesses have seen benefits.

Sponsor a Webinar Now!



Learn more about
sponsoring a webinar.

Webinar Sponsorship Packages

IoT Marketing offers multiple packages with end-to-end marketing services for all of your webinar needs.

Customized Industry Webinars

We customize each webinar to meet your business needs and marketing goals.

IoT Marketing Webinar Series

To help build a community of ideas, advice, and solutions, IoT Marketing has launched a multi-industry webinar series called Industry Insights. Register for one of our upcoming webinars today!

Upcoming Webinars

Register for our upcoming webinars today!

Global Challenges in 2020 for the Manufacturing Industry

Event Details

Date: Thursday June 25, 2020

Time: 11am – 12pm CT

Breakout Session: 12pm – 12:30pm CT

Telecom Predictions for the Future of 5G

Event Details

Date: Thursday July 23, 2020

Time: 11am – 12pm CT

Breakout Session: 12pm – 1pm CT

Connected Solutions for the Power Industry

Event Details

Date: Thursday August 20, 2020

Time: 11am – 12pm CT

Breakout Session: 12pm – 12:30pm CT