Benefit: Gain IoT Technology, Market Insights Feedback and Understanding of the IoT Market
Benefit: Establish Your Brand Visually
We can create graphics for your business, sales, and marketing that align with your brand, message, and style preference for a lasting impression.
Benefit: Address the Pain Points of Customers
We will develop marketing collateral based upon the market positioning and messaging document that reflects your status as a market leader. The marketing collateral development includes:
Benefit: Capture the Story
Benefit: Introduce the Company
Benefit: Connect and Build a Community
Benefit: Share Experiences Online
We suggest consistent scheduling of blogs, white papers, case studies and newsletters based upon client goals.
Benefit: Share CEOs’ Expert Knowledge
We promote our client CEOs as the experts and innovators of their industry. We seek speaking opportunities to showcase their expert knowledge and understanding of industry trends and best practices.
Benefit: Convert Sales with Captivating, High-SEO Story Telling
Video has the power to tell the company story in succinct, clear cut and engaging ways that increases brand awareness and shares the company’s value proposition in 30-second to 2-minute segments. Video is a “must” as it delivers strong search engine results and is one of the most impactful tools for delivering your message and informing your target market about your unique product offering.
Benefit: Build and Sustain a Loyal Community
Sharing blogs, news announcements, white papers and event highlights, as well as leveraging all social channels including Instagram can be utilized to expand exposure with the target audiences online. Social media is an essential part of all marketing strategies. We can provide end-to-end social media services.
Benefit: Share News Nationally or Globally
We will raise the company’s profile with news releases, media outreach and broadcast interviews as warranted by company news and business wins.
Benefit: Share Experiences Online
Benefit: Brand Yourself as an Expert and Attract New Leads
We develop and promote webinars to demonstrate expertise and unveil solutions. We offer all webinar services required, from promotion to production, including internal marketing using emails, newsletters, social, etc. Video or PowerPoint presentations supported by emcee conducting surveys and canned Q&A to be used in follow-up with gated marketing campaigns for social media sharing.
Benefit: Automated Lead Nurturing and Qualification
We can establish a campaign to build the executives connections on LinkedIn and use Facebook ads to increase visitors to virtual events or a client’s booth at conferences. Our IoT team will also use all pertinent forms of social media to increase exposure for virtual and traditional conferences.
Benefit: New Leads and Sales Conversions
Traditional advertising such as direct mail, magazines, commercials and billboards can be very effective for some campaigns; however, the results from a digital marketing campaign can be just as successful using Google AdWords, Facebook Ads, SEO, email campaigns and online publications.
The biggest benefit of digital marketing is the ability to use data-driven customer acquisition to nurture and score leads through marketing automation. Having the right keyword and implementation strategy will make or break your campaign. We can provide cutting-edge advertising solutions targeting specific conference audiences and personas online located in selected geographic areas. Ads can drive traffic to white papers, infographics, animated videos, landing pages, etc. to gain new leads.
We have the deep industry knowledge and experience necessary to create a winning campaign strategy for traditional or digital advertising campaigns.