A new retail model has emerged based on a hybrid of physical and digital sales known as "bricks-and-clicks". This concept has helped diminish market perceptions Continue Reading
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Rethinking Retail with IoT
Consumer buying patterns are shifting, which is accelerating digital transformation in retail. Personalized customer experiences are increasing in demand, along with the need for simplified ordering and payment processes. Just-in-time inventory and online shopping complicate the once simple process for retail businesses to sell goods in traditional brick and mortar stores, increasing the need for connected solutions to oversee inventory management, supply chains, and operations.
Strategies for integrating IoT solutions for retail on and offline
The shift in consumer buying patterns and customer behavior monitoring tools
The importance and value of personalized shopping experiences
Smart retail benefits and trends, such as just in time inventory meets last mile delivery
Click and Mortar business models and new approaches to trade
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Trinity Wiles, Co-founder of an experiential retail tech company, started the business when her and her founder realized there was a huge opportunity to innovate the fitting room experience, the highest sales conversion zone in retail. Where and Share’s interconnected platforms include Where and Share smart mirrors, a social sharing style app with ecomm & affiliate capabilities for shoppers, and a marketing and analytics platform for retailers and brands. Trinity is leading the team at Where and Share on a mission to empower shoppers to share their unique styles with the world while helping their partners unlock the power of data driven decision making. After a year of R&D and successful pilots in stores, Where and Share is launching all platforms at the end of Q1 of 2021!
Joining WIN Connectivity as the Chief Technology Officer, Tim brings 20+ years of information technology experience in a variety of technology sectors. He has worked in various engineering, design and support roles with technology ranging from carrier-class networking equipment, enterprise and data center, health care IT, cybersecurity and real estate.
Tim has worked in both established communications companies such as MCI and Lucent and has also been a part of early-stage startups such as Edgewater Networks, taking products from the design phase all the way to implementation and ongoing lifecycle management. He provides support for the broader WIN team by focusing on key areas such as technology evolution, product development and design, as well as OSS/BSS and back-office solutions. Tim brings to WIN the experience of leveraging cloud infrastructure to deploy WIN’s technology solutions and is responsible for the lifecycle support of all of WIN’s technology offerings including Connectivity-as-a-Service.
Tim is proud to have served in the Marine Corps for fourteen years, in various unit leadership and operational planning roles, and is a graduate of Texas A&M University in College Station, Texas.
Tiffani Neilson has extensive marketing, branding, and PR experience, as well as deep knowledge about IoT, LPWA, and many other technologies. Tiffani’s passion for delivering excellence is second to none and evident in her skillful ability to transition projects from strategy to seamless execution. Highly skilled in forming partnerships and developing strategic relationships, Tiffani aligns marketing initiatives with business goals to generate interest, demand, and recognition for businesses and their products. Her C-level experience in business, along with her background in product development, event management, and communications help Tiffani position brands as industry leaders and drive ROI.
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