Launching & Fueling Business Growth
We integrate IoT market and technology insights into the execution of PR and marketing plans for IoT and high-tech clients.
IoT Marketing provides actionable and measurable results that move the needle in brand reputation, lead generation, and business development.
IoT Marketing, an integrated marketing firm, specializes in launching and fueling the growth of IoT and high-tech companies by planning and executing their go-to-market strategies and product launches. With deep industry knowledge in IoT, high-tech, marketing and public relations, the team provides vital insights on the markets and technology applications as a foundation to positioning and branding a company’s IoT initiatives. Clients benefit from working with one outsourced firm offering end-to-end communications services, everything from websites to webinars, to handle all of their marketing and PR needs.
Founder & CEO
Our CEO has more than 25 years of experience in the high-tech manufacturing industry.
Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips he was engineering manager in 2 waferfab startups. And while at Sematech he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade focused websites.
Chief marketing officer
Tiffani Neilson has extensive marketing, branding, and PR experience, as well as deep knowledge about IoT, LPWA, and many other technologies. Honored as a Distinguished Woman of Nevada, she is a published author and former TV host whose work has been syndicated to more than 10 million homes. Tiffani’s passion for delivering excellence is second to none and evident in her skillful ability to transition projects from strategy to seamless execution. Highly skilled in forming partnerships and developing strategic relationships, Tiffani aligns marketing initiatives with business goals to generate interest, demand, and recognition for businesses and their products. Her C-level experience in business, along with her background in product development, event management, and communications help Tiffani position brands as industry leaders and drive ROI.
CSO & CO-FOUNDER
With a 20-year track record assisting clients in meeting public relations and marketing goals, Cynthia brings the full spectrum of Integrated Marketing Services to IoT Marketing. She understands the unique challenges that IoT clients face in building a brand, prioritizing markets, developing strategic Go-to-Market and Product launch strategies and gaining media exposure over competitors in a marketing landscape that is constantly evolving.
Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications.
As an international speaker, she shares her perspective on the intersection of Marketing and IoT, Big Data and AI. Her interest in tech trends is demonstrated by her leadership as a co-creator of Interactive Austin and as a co-founder of Social Media Club Austin.
production & sales director
Jason Meyer has extensive experience in sales management & CRM administration as well as 10 plus years as a web developer, live streaming producer. He has been recognized for outstanding sales & technical achievements for the following brands; Cadillac, Audi & Tesla.
DIRECTOR OF PUBLIC RELATIONS
Rose Begonia Is A Seasoned PR Executive With Over A Decade Of Experience Helping Businesses, From Growing Startups To Well-Established Organizations, Grow Their Reputations And Gain Increased Recognition Both In The Press And Amongst Their Customers. She Specializes In Working With Companies In The Clean Energy, Cleantech, Energy Efficiency And Electric Vehicle Sectors. Rose Has Helped Her Clients Garner Coverage In A Number Of Both Industry-Specific And Mainstream Sources From Around The World, Including Fortune, TechCrunch, VentureBeat, CleanTechnica, Greentech Media, Electrek, InsideEVs And Le Monde. You Can Connect With Rose On Twitter Or LinkedIn.
MARKETING AUTOMATION MANAGER
Jeff Dworkin is in charge of our marketing and sales automation practice. He has more than 30 years of experience in technology and analytics and an extensive background in product management and marketing. An Industrial Engineering degree-holder, he is also a regular speaker on various communications topics, including TDM-to-IP Migration Strategies, Unified Communications and Microsoft Lync, and Open Source Telephony.
For the past five years, Jeff has consulted with companies as the president of Marketing Automation Partners where he assisted in driving record revenue increases. Most recently, he served as the Director of Marketing for Sangoma Technologies where he led the selection and implementation of a marketing automation platform. Prior to Sangoma, he was the Enterprise Marketing Manager for Dialogic where he was responsible for creating and managing the company’s market strategy for Open Source, Fax, Fax-Over-IP, and IVVR Markets. He was also the founder of iFace.com, which was eventually acquired by Rare Medium (Nasdaq:RRRR).
HEAR FROM OUR CEO HOW IOT MARKETING ADJUSTED DURING THE PANDEMIC & DEVELOPED
A THRIVING MONTHLY LIVE INDUSTRY INSIGHTS SERIES.
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