E-bike Technology is Coming Your Way!

October 2

E-bike technology includes more than just electric motorcycles and scooters. Electric bicycles are the transportation of the future. Take a look at an e-bike and you will immediately notice it is significantly different than other electronic vehicles. E-bikes look fairly similar to regular bicycles, yet they feature electrical components including a battery, motor, and controller. Each of these components is built right into the standard bicycle frame for optimal aesthetics and functionality. Perhaps the best part about e-bikes is that they offer riders three riding options: ride the e-bike just like a normal bicycle, ride the e-bike while the motor provides assistance with pedaling, and ride the e-bike in fully electric mode, where no pedaling is required. E-bikes can take on inclines and headwinds with ease.

The Global E-bike Market

The worldwide e-bike market surpassed $21.1 billion last year. This market is expected to hit nearly billion within the next six years— a compound annual growth rate (CAGR) of 9%. Much of the world is dealing with considerable traffic congestion due to the ever-increasing numbers of vehicles on the roads. In an effort to reduce the strain of the existing road infrastructure, a large number of cities around the world are encouraging citizens to use e-bikes.

In particular, urban dwellers are most likely to use e-bikes in crowded city spaces.

An e-bike occupies the same amount of room as a regular bike. Once more e-bikes hit the road, we will see a reduction in traffic jams and enjoy a less-polluted planet. It will also be that much easier to park as e-bikes are quite diminutive compared to automobiles.

E-bike Sales in the US

One would think the US market would be prime for e-bikes considering the number of heavily populated urban areas in the country. However, the majority of the top e-bike makers are not selling their bikes through conventional bicycle stores in the US. This is a missed opportunity for e-bike makers as well as bicycle stores in the US. E-bike sales in the US hit $134,000,000 last year. However, industry insiders who crunch the numbers are adamant the US sales figures could have topped $250,000,000 last year. About 150 unique e-bike brands are available to US consumers. Sadly, the top e-bike manufacturers insist non-traditional stores meet stringent criteria before they can sell these seemingly futuristic bikes.

Examples of E-bikes in Action

If you are wondering whether there is a legitimate market for e-bike technology, there are multiple use cases that prove the utility of these new-age bikes:

  • Police officers favor e-bikes over conventional bikes as e-bikes travel faster without forcing the rider to exert himself or herself.
  • Resorts and other destinations are getting in on the e-bike craze by offering vacationers complimentary e-bikes.
  • Individuals with physical limitations are drawn to e-bikes because they offer riders assistance with pedaling or a fully electric no-pedal option.

The Future of E-bikes

People are gradually warming up to the prospect of riding around town on an e-bike rather than a regular bike or car. As interest continues to grow, e-bike makers will invest more and more money into this breakthrough technology. In fact, the technology has already seen considerable improvements. The latest e-bike models have superior battery life, a more streamlined design, and better functionality than older models. Only time will tell how advanced e-bike technology will become in the years ahead.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


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