October 26

Exploring the Importance of Digital Twin Technology

Johannes Beekman

At one time, you needed hand drawings or blueprints to plan new buildings and products, which took plenty of time and effort to create. In the digital age, planning for these items is much more flexible, as you can use digital twin technology to design "what if" scenarios before committing resources to the production of a project. The result of this modern form of risk management has helped businesses save time, money, and energy in planning.

Every inventor, architect, engineer, or designer changes their mind at some point in the middle of a project. Using digital twins makes it easier to make adjustments to get the job done faster and more in line with your revised goals. As the name suggests, a digital twin is a virtual model that simulates the real world.


Evolution of Digital Twins

The idea of digital twins began to surface in 2002 after Challenge Advisory hosted a technology presentation for Michael Grieves at the University of Michigan. This event focused on the development of a product lifecycle management center. Topics on the new concept included real space, virtual space, and how data and information are exchanged between the two areas.

In 2019, digital market researcher Gartner included digital twins in its Top 10 Strategic Technology Trends of the year. NASA currently uses the technology for visualizing innovations in vehicles and aircraft, and it can even be used to analyze equipment in space. In fact, NASA was an early pioneer in formulating the idea of pairing technology that led to digital twins during the Apollo 13 mission.


What Exactly Is Digital Twin Technology?

The purpose of digital twins is to use virtual models of products, services, and processes to determine the most efficient ways to produce the real-world versions they represent. The Internet of Things (IoT) has accelerated the technology's advancement and created a bridge between physical and digital worlds to allow for greater efficiency.

A key function of this technology is to facilitate analysis of the virtual and physical worlds based on data monitoring. This pairing mitigates problems before they occur, such as preventing downtime. It also has the potential to open doors for new imaginative opportunities.


How Do Digital Twins Work?

Product data and manufacturing data are fed through machine learning software as AI algorithms and analytics converge to generate a virtual model of the product. Analysts can then figure out ways to make the product and manufacturing process more efficient. Virtual models essentially serve as new starting points for developing a more cost-efficient product.


What Digital Twins Are Used For

  • Manufacturing Plants - Factories can use digital twins to streamline the manufacturing process by cutting waste and costs while saving time.
  • Automotive Services - Digital twins track operational data of vehicle performance to help deliver a personalized experience for customers.
  • Healthcare Organizations - Personalization and patient monitoring can be enhanced using a combination of IoT devices and digital twins.
  • Retailers - Stores can use this technology to create a virtual model of a product as well as store planning to study new marketing concepts.
  • Smart Cities - With digital twins, you can plan the layout of a smart city for a large community consisting of homes, buildings, and roads, all integrated with IoT sensors. It's useful for government officials and engineers to implement an infrastructure with interconnected smart technology to help monitor HVAC systems, the environment, and building stress.


Conclusion

As more companies become aware of digital twin technology, it will help make business processes more efficient and improve ROI. When decision-makers have real-time data at their disposal, they can make faster and more accurate decisions around facility improvements, operations, and product development.

Build your brand equity by propelling your presence within your industry

Great For:
  • Partners & Resellers
  • Business Owners
  • Consultants
  • Anyone looking to be seen as industry leader

Lead Generating COLLATERAL

Customized design of printable & downloadable documents that promote & inform potential clients about your solutions that become a lead funnel when attached to our content channels.

Collaborative Consulting

Three hours of dedicated consulting from our team for you to use as you see fit. From LinkedIn mastery, event preparation, sales enablement & more. 

Event Presence

Thought Leadership Plans include up to 4 guaranteed event placements based on your preferences in either pre-recorded or live formats. Includes production team assistance & enhanced speaker promotion.

Media Marketing

Leverage the benefits of effective videos crafted by our team of professionals with up to 6 (30-60 second) videos for placement on major media platforms.

Our expertise in producing impactful, high-quality virtual experiences has established us as a trusted leader in the industry. By consistently delivering engaging and innovative events, we've helped businesses connect with their audiences, showcase their solutions, and drive meaningful results on a global scale.

100+

Successful Events

100k+

Attendees

200+

Satisfied Partners

production Services Benefits

Production Value builds brand value

Expertise and Quality

We bring specialized knowledge and technical expertise to your media projects and live events, ensuring the highest quality output. From concept to execution, using advanced equipment and techniques to create polished, impactful content that wows your audience.

Efficient Project Management

We streamline the entire process, from planning to post-production. Our experienced team manages all aspects of the project, coordinating logistics, timelines, and resources, so you can focus on your core objectives without worrying about the complexities of production.

Creative Vision and Innovation

We bring plenty of innovative ideas and creative direction, transforming your vision into a compelling reality. Bringing fresh perspectives and cutting-edge solutions that enhance your brand's storytelling, making your media projects and events more engaging and memorable.


Scalability and Flexibility

We are equipped to handle projects of any size, offering scalable solutions that grow with your needs. Whether you're producing a small video series or a large-scale live event, we provide the flexibility and resources to adapt to your specific requirements, ensuring seamless execution and impactful results.

REQUEST INFO

PRODUCTION SERVICES


Tags

digital twin, IoT, risk management, smart cities, virtual modeling


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!

>