Content Marketing Is Crucial for Your Business; Learn Why!

August 25

For the past few decades, the internet has given businesses more efficient and effective solutions for marketing. While it used to be all about reaching a target market through TV, radio, and print, businesses are now taking advantage of content marketing to generate leads. In today’s digital landscape, "content is king", and this applies to all types of marketing, including IoT marketing.

Finding New Customers Through Search Engines

Consistently producing content based on keywords, relevant details about your niche, and highly valuable information is what will help you get highly ranked on Google. And the more you follow the company's regularly updated search guidelines, the better chance you'll have to be found in its search results pages.

Remember that Google also rewards originality and penalizes duplication. So, if you are the first and best in your niche, you'll have an edge over competitors who try to copy your brand. Offering a unique voice and style in your content will help followers remember to keep coming back to your site for fresh content.

If your business is in the IoT realm, then content marketing should definitely be a part of your IoT marketing plan. Approaching it strategically, remaining consistent when it comes to publishing high-quality content, and tracking essential data (like page views, time spent on-page, and social shares) will help your IoT business win at content marketing.

Valuable Benefits of Content Marketing

Part of the purpose for creating a regular blog series is to build your brand with consistent themes and imagery that help it become more familiar with target prospects. A blog gives you the opportunity to connect with followers using your unique personality and information that can't be found on other sites. Keeping your branding consistent is part of what inspires people to learn more about your business.

Here’s how a blog can help you capitalize on a number of business benefits:

  • Build a loyal online following - Your website should be your online storefront. The key is to provide consistent valuable content that keeps visitors coming back.
  • Connect with your audience on social media - Integrating your site with social media pages is helpful in building a loyal community.
  • Gain trust with followers - A major reason leads return to a brand is because they have developed trust with it, partly through exploring and learning from it. Sharing valuable information that empowers your target leads is an essential step to building trust with them.
  • Capture continuous leads - By placing call-to-action (CTA) buttons on your blogs and landing pages, you can direct visitors to contact you for more information.
  • Increase conversions - The more visitors gain trust in your brand through your content, the greater chance you'll have for converting leads to sales.
  • Develop search engine visibility – Understanding how to produce content with search engine optimization (SEO) in-mind will help you craft content that reaches users via search engines.
  • Showcase expertise and authority - By demonstrating your in-depth knowledge through content, you can position your brand to gain an edge over competitors.


Digital marketing encompasses relevant, consistent content and digital techniques. The more you devote your marketing efforts to this type of communication, the more you'll be able to reach and satisfy your target market.

In your IoT marketing, think of content as an investment into your brand building efforts. Keep your content consistent and focused on the elements of your brand that resonate with your most loyal audience, and you’ll be able to build the type of relationships that can translate into sales.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


industrial IoT, internet of things, IoT, IoT Business, IoT cybersecurity, IoT Security, IoT sensors, IoT Technology, Manufacturing IoT

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