How IoT Devices Can Impact the Business World

October 26

The use of IoT devices has become increasingly popular for a wide variety of businesses. According to recent research, the use of the Internet of Things will expand to even more areas. While this is good news for CEOs of IoT enterprises, there is always room for improvement. For example, continual development of these services will enable you to increase a company’s efficiency, create new products, and develop new business models. Nevertheless, analyzing large amounts of data can take a significant amount of time and it is important to minimize time while still offering high-quality services. Simply collecting data from an endpoint and transferring it to a data center is not as efficient as processing data close to the source before it is ever sent to the data center.

Here are just a few ways you can entice clients to use IoT technology for their everyday work experiences:

Reduce Costs

Companies are always looking for new ways to cut costs. Describing your services and the various ways you can reduce costs is a great selling point for IoT technology. For example, you can explain how edge computing can overcome a low bandwidth through filtering data close to the source, thus eliminating the amount of data the data center receives. Depending on the business, you can offer a wide variety of scenarios that will directly affect their company, which makes it much easier for them to relate.

Increase Production

Besides the reduction of costs, increasing productivity is another great selling point for any company interested in using IoT devices. Describing how these devices can automate specific job functions ultimately leads to increased productivity, as employees are able to focus on more critical tasks. Of course, each work environment is different, and it is important to tailor your sales pitch to that specific industry to receive the best results.

Enhance Security

Finally, the use of IoT technology can significantly boost the security in your client’s workplace. For example, they can set the alarm to be active at a fixed amount of time, and it will alert them to any unusual activity or movement. These devices can also be changed at any time, which increases their flexibility and makes it very user-friendly. Describing the various enhanced security measures is an excellent selling point for any business, as companies can fully take advantage of this technology to improve their business and remain safe.

The use of IoT devices will continue to grow for businesses of all sizes. IoT Marketing is a company that helps CEOs of IoT enterprises reach their full potential through the use of the latest marketing strategies. Our staff is trained to provide superb customized content that will help your business grow and reach a wide range of clients. Contact us today to learn more about our company and services.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


Agriculture IoT, Healthcare IoT, home IoT, industrial IoT, internet of things, IoT, IoT blog, IoT Business, IoT companies, IoT consulting, IoT cybersecurity, IoT Devices, IoT home, IoT marketing, IoT Security, IoT sensors, IoT Technology, Manufacturing IoT, Medical IoT, Retail IoT

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