Executive Presence
Internet Of Things

Why Executive Presence Matters for an IoT Business

When the average person is asked whether he or she has executive presence, there is usually a short pause and an answer in the affirmative. Just about no one rapidly responds in the negative. There is no shame in thinking you have executive presence. Executive presence is the same for an IoT business and those who work in all other realms of business: it is “it” --- meaning command of the room. Those with executive presence are immediately engaging. These leaders speak with a voice and tone that inspires others to listen closely. Just as important is the fact that their word choice, tone, and elocution inspire others to act.


Perceived Executive Presence

It is interesting to note those who are perceived as inspirational or authoritative tend to be promoted to positions of leadership. Executive presence really does go a long way in helping one climb the corporate ladder at an IoT business or elsewhere. If you can convince others, you exhibit grace under fire, remain confident at all times, stay poised, and are consistently decisive, you will be perceived as a leader.

Perceived executive presence is also centered on one's ability to communicate with clarity. Those who are skilled elocutionists, assertive and skilled at reading others tend to lead in an effective manner. Furthermore, perceived executive presence is partially attributed to image. Those who look the part tend to be perceived as natural leaders. Do your best to appear professional at all times and others will view you as worthy of a promotion.


How to Determine If You Really Have Executive Presence

If you do not have executive presence or are unsure if you have it, do not panic. It is possible to gradually develop executive presence. What matters is that you have self-confidence, are willing to deal with the unexpected, and communicate in a clear and cogent manner. These are the challenges that go hand-in-hand with executive leadership roles. Jump at every opportunity to refine your public speaking skills. If you become comfortable speaking in front of others with your executive voice, your communication skills will quickly become one of your most important strengths.


The Wow Factor is Within Your Reach

The "wow factor" of executive presence refers to one's ability to draw in others. This magnetism empowers one to influence others. If you are struggling to be a social magnet, alter your approach. Raise the volume of your voice, speak with conviction, smile, be passionate, display energy and use clear body language. Do not be afraid to make eye contact, press the flesh and establish yourself as a legitimate authority. If others revere you for your intellect, social graces and attitude, they will perceive you as a genuine leader.


You Have the Opportunity to Establish Executive Presence

If you are not satisfied with your leadership abilities or are looking to establish executive presence, your willingness to change will ultimately prove to be what matters most. Those at your IoT business will hold you in high regard if you lead by example and make an effort to listen. Become a leader and it will not be long until your colleagues hold you in high regard, praise your executive presence and proactively help you make the most of your opportunities.


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internet of things
Marketing & PR

An Inside Look at IoT Marketing Trends

IoT marketing is changing quite rapidly as tech improves and service providers learn more about their target audiences. A couple of trends have emerged that are especially important for those challenged with marketing services powered by the Internet of Things.

Here is a look at the top marketing trends every IoT enterprise should understand and employ to obtain a competitive advantage:


The Ever-Growing Importance of Purpose

IoT marketing trailblazers understand the importance of purpose. Industry leaders are hyper-focused on crafting marketing efforts with an actual purpose. If you can explain the purpose of the service in question in a clear and cogent manner through engaging marketing efforts, you will outperform the competition or at least gain market share. Furthermore, customers respond kindly to businesses that have a social purpose.

Implement a purpose-driven approach to marketing and it will not take long for the results to manifest in the form of what matters more than nearly anything else: an improved bottom line. If you are curious as to what sort of purpose customers are interested in, consider the overwhelming positive consumer response to the much-publicized profit-sharing offered by businesses like New Balance. People are becoming more interested in businesses focused on more than simply making money. Show your target audience your business has a heart and it really will pay dividends in the short and long-term. Purpose is especially important to those socially conscious millennials who favor compassionate capitalism.


Drive Engagement Through Participation

Customers are looking for ways to interact with companies online and offline. As an example, a customer outreach program through social media platforms like Facebook, Twitter, Instagram, and Pinterest will engage customers in unconventional yet important ways. So, do not assume traditional outbound advertising will still prove effective in the coming years. Zero in on ways to help customers participate and engage with your business and they will likely prove loyal in the years to come.


Chatbots Have a Role to Play

New marketing channels will continue to arise as technology changes. Surveys show the top marketing gurus spend about 33% of their marketing budget on channels they were unaware of a mere five years ago. This percentage will only continue to increase as tech evolves. Chatbots will play an important role in managing such channels. Myclever recently conducted a study on this subject and found nearly three-quarters of consumers favor chatbots over apps for engagement. Chatbots serve up valuable content, assistance, and answers to inquiries faster than most other methods. These bots can transmit all sorts of complex data from myriad sources to specific channels with incredible efficiency.


The Moral of the Story is to Keep an Open Mind

IoT marketing is as dynamic as it gets. Those willing to adjust to the technological improvements and changing customer behaviors will prevail. Continue to push the boundaries of IoT and your organization will engage that many more prospective and current customers, rake in the cash and emerge as a true industry trailblazer. Do not rest on your laurels! Remain open-minded, do not resist change and your organization will be at the forefront of marketing trends, sooner than you expect.


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