Content Marketing Trends

Content Marketing Trends You Should Take Advantage of in 2021

In this era where everything is going digital, trends in content marketing keep on changing. This is not something you set aside and forget. Without a proper strategy for your marketing, you are doomed to fail regardless of your efforts. Content marketing is crucial in lead generation, brand awareness, and [...]

Micro-Moments Marketing

The Keys to Effective Micro-Moments Marketing

A sea change has taken place in consumer behavior. Micro-moments in the consumption journey are where today’s battle for the hearts and wallets is won (or lost). A consumer’s preferences are prioritized, and decisions are made in these moments. So, what exactly are micro-moments? What are their benefits? What’s the [...]

Visual Search Marketing

What Visual Search Marketing Is and Why You Should Use It

Visual search marketing is a relatively new concept that most entrepreneurs are just learning about. What is it, though? How do you use it? Why do you need it? We discuss these questions here. What Is Visual Search Marketing? Visual search has been around for many years and is already [...]