CAMPAIGN MANAGEMENT: PPC & SOCIAL ADVERTISING

Advertising Spends additional based on client preference & 12% of ad spend is retained for agency.

PPC Deliverables: 1st months management including campaign restructure, Google PPC network, bing PPC network, Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for), Google customer match & audience match, – 3rd Party Audience Targeting, – Account-Based Retargeting, – CRM Pipeline Retargeting, Initial campaign development & strategy, Advanced keyword research and selection, Industry analysis, Ad campaign copywriting, Ad copy performance testing, Ongoing keyword development and tweaking, Dynamic keyword insertion into ads, Google analytics integration & goal tracking, Strategic bid management, PPC account settings monitoring (Ex. Geotargeting), Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created), Up to two personal consultations per month, Monitoring clicks, conversions and click fraud activity, Setup and management of rule based bidding, International PPC campaign management (Addtl. fees may apply), Setup of 1 Landing Page template, Display Ad Creatives (One Time), Connected TV Commercial Ads (One Time), Audio Commercial, Monthly performance & analysis reporting, Website conversion analysis reporting, Omni-channel customer journey tracking and reporting, Conversion Based Smart Bidding, Lookalike + Custom Audiences. Available add ons: Premium Display Ad Creative ($775 per set, 15 Sec Premium Commercial Creative ($550 per video file), 30 Sec Premium Commercial Creative ($850 per video file)

Social Media: Included Networks: LinkedIn, Facebook, Twitter, Instagram
Deliverables: 2 monthly consultations, up to 8 campaigns, audience analysis, ongoing testing & optimization, ad campaign copywriting, initial campaign strategy & development, ad copy & design performance testing, social assets management, monitoring of clicks & conversions, targeting capabilities; interests, groups, demographics, professional characteristics, custom audiences, 3rd party audience targeting, account based reporting, CRM pipeline retargeting, social ad creatives (2 platforms, 16 ads 8 per set) 1 OTT/ VOD 15-30 sec ad & 1 podcast audio 15-30 sec ad, monthly analysis & performance reporting meeting, website conversion reporting