Why It’s Important to Understand the Value of Providing IoT Security

September 18

IoT security is most effective if it functions on a network where everything can be cohesively monitored from one location by users. CEOs of IoT organizations need to be able to provide such solutions for clients one way or another. Following is how some of those security solutions should look:

When it comes to the Internet of Things, ensuring that cybersecurity is properly interconnected involves finding the newest security solutions. Devices that are procured (and how they are distributed throughout a business) should be approved by professional security personnel who know what to look for. Certain IoT devices will have vulnerabilities where others do not. For example, you may find clients who have a bad taste in their mouths because they got a great deal on wearable “bands” which go on a person’s wrist and connect to the web. But if they were able to get a great discount on those bands because those bands were after-market (or several generations behind the current models), then those bands represent a security hazard for your clients. This means selling such devices to clients could cost you your business in the long run through the fallout from cybercriminal elements exploiting more vulnerable networks. This is a selling point which can help explain to clients certain pricing models.

Though those in procurement may think they get a great deal by purchasing discount bands, in reality, they’ve opened up their business to thousands in losses through ransomware or other pernicious cybersecurity threats. Meanwhile, newer bands that do the same thing, but cost more due to their added digitally protective design, will end up costing operations less money in the long run. IoT security can help make that happen if it is properly aligned with procurement— and this is integral for any IoT CEO to incorporate into outbound marketing as well as service provision.


There are many common mistakes that can seriously undermine operations, and with the compliance regulations in place today, getting ahead of those mistakes is instrumental. This is yet another reason that outsourced security solutions are recommendable. Because of HIPAA, many IT agencies providing support for healthcare industries are under something called shared liability. This is just what it sounds like. Basically, if a compliance fine is slapped on a healthcare institution, the group that secures the institution is likewise responsible. If you’re providing security for IoT so you have more satisfied clients, you need to be aware of this and act accordingly. Your IoT organization may have some level of HIPAA liability because of security concerns. If this isn’t the case now, there’s a large possibility it will be the case soon— keep your fingers on the pulse of such industry changes.

Cybersecurity Solutions

When it comes to securing IoT, there are a number of common practices in use today. As a CEO of an agency providing IoT solutions, it would make sense for you to see which solutions can be managed by your company, or at the very least, which ones you can act as a “middleman” to obtain for clients. Several such security solutions include:

  • Proper encryption
  • Intrusion detection and prevention software
  • Proactive monitoring and support
  • Multi-phase authentication protocols

Oftentimes, data isn’t encrypted as it should be when it is transferred from an IoT device to a given network, which can usher in malware of varying kinds. Encryption can prevent this for the most part, but sometimes something will still get through. This is where intrusion detection and prevention software come in. These can stop a lot of intrusions, but there are some which will still go under the radar if proactive monitoring solutions aren’t brought to the table so that anomalous activity can be detected. Multi-phase authentication ensures users like physicians and nurses don’t accidentally compromise systems through lax access habits.


If your IoT company has cybersecurity properly coordinated, you can help clients avoid many breaches. If you supplement such practices with commonly known effective security measures, you can additionally avoid compliance issues.

IoT security has many complications defining it, but it is possible to have a secure system which decreases operational costs and expands profitability. Demonstrate this to clients for greater conversions.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


Agriculture IoT, Healthcare IoT, home IoT, industrial IoT, internet of things, IoT, IoT blog, IoT Business, IoT companies, IoT consulting, IoT cybersecurity, IoT Devices, IoT home, IoT marketing, IoT Security, IoT sensors, IoT Technology, Manufacturing IoT, Medical IoT, Retail IoT

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