Why Your IoT Marketing Team Should Understand and Utilize Cognitive Marketing

February 15

Cognitive marketing has emerged as quite the valuable sales tool as it facilitates the challenge of connecting brands to customers. Those who use cognitive marketing in a highly strategic manner really will influence customer buying behavior. Some Internet of Things (IoT) marketing experts have even found that cognitive marketing has the potential to inspire prolonged customer loyalty.

Cognitive Marketing as a Bridge

Cognitive marketing is quickly becoming an essential component of most IoT marketing plans. This form of marketing is centered on what prospective clients are already thinking about. These thoughts are spun in a positive manner to ensure the brand’s position is similar to that of the target customer. This similarity makes the customer more likely to identify with the brand. Years ago, establishing such a connection was quite difficult.

The rise of artificial intelligence makes it easy to gather data, pinpoint target customers and determine what will resonate with them. Cognitive marketing also covers numerous channels at once, enhancing marketing visibility. This heightened visibility really does help establish meaningful connections with potential clients.

Zero in on the Customer

You need cognitive marketing to focus in on your high-value target customers. Cognitive marketing guarantees campaigns are properly targeted to prove as effective as possible. This form of marketing liberates you and your team from monotonous daily tasks so you can zero in on giving customers what they want. The customer will be used as the basis for each stage of the marketing campaign to facilitate establishing meaningful connections that stand the test of time.

Enhance Your Marketing Campaigns

Your marketing campaign should follow the typical customer’s path, provide solutions and develop the initial stage of an all-important rapport. The best marketing campaigns highlight customer problems and show how the services in question can solve those problems. Cognitive marketing ultimately provides you with the information and detail-oriented approach necessary for your message to hit home with the target audience.

Cognitive Marketing Simplifies the Quest for Personalization

If marketing materials are not carefully crafted with specific customers in mind, they won’t prove effective. Personalizing marketing materials to a target audience is easier said than done. Cognitive technology and artificial intelligence rely on actual online behavior to distinguish divisions within the audience and alter the marketing message as necessary for each specific group.

It is Time to Tap into the Power of Cognitive Marketing

Establish audience groups and you will be able to use cognitive technology to redesign your message based on each client’s specific categorization. Your IoT marketing message will be based on the target client’s unique behavior, helping forge a meaningful connection with a continued rapport. The proper use of cognitive marketing ultimately ensures the customer is provided with the proper message at exactly the right moment in time in a manner uniquely tailored to them.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


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