How IoT Technology Can Renovate Supply Chains

April 20

The Age of Big Data

IoT technology, as facilitated through the cloud and big data innovations, is totally revitalizing business at virtually every operational level. It’s easy to see why when you get some perspective. IoT tech can be applied to essentially all machined aspects of operation, from assembly line robots to trucks, and just about everything in between. Naturally, that’s a lot of information to parse, but cloud arrays which link over a million servers together can process terabytes in essentially real time. This provides visibility where previously such visibility was impossible, allowing businesses to take advantage of key optimization tactics.

For CEOs or CTOs that run enterprises which specialize in IoT, focusing on such advantageous benefits in marketing seems essential. Key areas that can be explored include:

Optimization of Route

IoT technology can provide enough visibility that routes can be plotted, optimized, refined, and managed. Between road construction, weather, accidents, holidays, sporting events, and other traffic hassles, visible real-time route optimization can truly be a game-changer.

More Comprehensive Evaluation of Risk

This goes hand-in-hand with route optimization: when a business has a total IoT solution facilitating real-time visibility across a supply chain, risks can be identified and dealt with more effectively. Instead of nasty surprises, IoT can help operations properly redirect and avoid potentially risky situations.

Total Automation

Another prime selling point involves automation. IoT application facilitates nigh-total automation of supply line management. That’s an important selling point and can really save clients seeking IoT implementation a large sum of money. Perhaps emphasize case studies to potential clients or conduct some on your own if none are available.

Contextualization of Data

One of the most important things you’ll need to emphasize as you help clients make the IoT switch involves data contextualization. If you don’t offer any services of this kind, it would make a lot of sense to. When there are terabytes of data coming in, if there is no means of contextualizing that information, then it’s essentially useless. Contextualization acts like desalination of water for healthy drinking. When there’s an ocean of salty, unorganized data, a refreshing drink of visibility is difficult if not impossible to find. But when you can contextualize the information IoT devices make available through the cloud, suddenly the ocean of data becomes a reservoir of actionable possibilities.

Again, use of case studies makes sense if you have them. Commissioning them may be a good option. When you can plug some numbers into an equation’s variable position, then you can quickly and reasonably put a number on the value which a supply chain IoT upgrade may bring to clients.

A good suggestion might be to apply such protocols to your own production in terms of IoT. Then you can certainly show where supply chain management among your own operations reduced costs by “X” percent.


Those in IoT today are likely savvy of the market’s nigh-exponential growth. IoT technology is expected to continue similar rates of growth well into the next several years. It’s likely to become an integral, status quo component of operations in the very near future. Refining your IoT enterprise now can help make your operation a sustainable institution.

Johannes Beekman

About the author

Our CEO has more than 25 years of experience in manufacturing in the high-tech industry. Johannes has worked for 25 years in the semiconductor industry, where he worked for Philips, Infineon, and Sematech in various management positions in process development, engineering, operations, and sales and marketing. While working for Philips, he was an engineering manager in 2 wafer fab startups. And while at Sematech, he managed various international technical symposia. He has built 3 successful digital marketing companies in the past 8 years. His focus is marketing integration, marketing technology, SEO, and inbound and outbound marketing. And he has developed a content creation system that uses the AIDA model to develop content for every stage of the sales funnel. Johannes has experience working with companies in manufacturing, the high-tech industry, process industry, IT, healthcare, and legal industry, and he has published on several trade-focused websites.


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