Content Marketing Through Blogging Will Boost Your Business

August 14

A solid inbound marketing plan has the potential to connect your business to a seemingly endless number of target customers in little time. A blog with original content is a key component of this plan. Yet, many business owners and managers are one the fence as to whether a blog will really help attract new customers and keep current ones. Let's take a look at why content marketing with an insightful blog will help you reach your target personas:

Boost Search Engine Traffic with a Blog

Post a steady stream of blog content and it will increase search engine traffic. This occurs as additional pages from your domain are indexed by search engines. The result is an uptick in organic search visibility that spurs more visits to your site. Furthermore, a continuous stream of blog posts will help your site's chances to rank high for important keywords your target customers are most likely to use.

Establish Your Business as an Authority

Think of your blog as a platform that allows you to showcase your knowledge and skills. This is your chance to establish yourself as a true expert in your field. Share the latest information that relates to your industry. Offer insightful and helpful content that makes visitors feel as though they’re reading a truly informative blog that has idiosyncratic content. Blog in such a manner for an extended period of time and your prospects will eventually view your site as the go-to source for the latest information. This is the magic of content marketing with an informative blog.

Blogging Complements Social Media

Your blog will support social media. Blog posts are the high-quality original content that can be featured in social media posts on a variety of platforms. Each social media share will steer additional traffic to your site. You can also use your blog content in your e-mail newsletters to boot. Re-post entire blog articles to your newsletter or create a top 5 or top 10 list that showcases your best blog posts.

Boost Conversion Rates

A regularly updated blog is a sign that your business is well-maintained. Don’t let your blog become static. If it’s not regularly updated, prospects might assume you have gone out of business or aren’t passionate about your business. Generate high-quality content with regularity and it will inspire brand loyalty that converts prospects into paying customers across the long haul. HubSpot has reported that the prioritization of blogging provides upwards of a 13x increase in return on investment.

Blogging Adds a Human Element to Your Brand

Unique content is an avenue to show the personal side of your company. Key in on content that’s relevant to your target prospects and you will establish important inroads. Prospective customers will begin to think of your business as a group of people with unique personalities and voices. Such a perspective shift builds an important rapport and makes your business that much more likeable.

Inbound Marketing Done Right

Our inbound marketing gurus know the ins and outs of search engine optimization, blogging, and beyond. Our content marketing solutions work without busting your budget. Let us handle your blog marketing and SEO push to help you build your brand as quickly and efficiently as possible. Contact us at IOT Marketing today to learn more.

Johannes Beekman

About the author

After 25 years in engineering, Johannes Beekman founded IoT Marketing with the goal of helping companies bring wide-scale awareness to their inventions. He received a Master of Science in Physics degree from the Eindhoven University of Technology, and a Master in Business Administration degree from the Wharton School of the University of Pennsylvania, and started his career in the semiconductor field. Johannes pioneered two successful wafer fab startups for Philips Electronics; one in Europe and the second one in Asia. And served as Senior Program Manager for Sematech, where he provided solutions for semiconductor industry-wide product improvement and cost reduction challenges. Johannes has also published articles on several trade-focused websites.


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