Green iot
Marketing & PR

Industry Insights Webinars Launches Green, Lean, Machine2Machine Contest to Recognize Innovative Environmentally Conscious IoT Solutions

AUSTIN, Texas - March 23, 2021 - To raise awareness for how IoT can be used to create a lasting change on the planet, Industry Insights Webinars is launching the Green, Lean, Machine2Machine contest. Part of the Going Green with IoT virtual event produced by IoT Marketing on April 29th, the contest aims to acknowledge those who have developed an IoT solution that is good for the planet or are using IoT to innovatively reduce environmental impact while enhancing operational efficiency.

Nominations for the Green, Lean, Machine2Machine contest can be submitted here. There is no fee to enter. Submissions are welcome for the following two categories.

The Most Sustainable IoT Solution will recognize businesses that have developed an IoT product or service geared towards achieving a greener, cleaner, and safer world.

Areas for consideration include but are not limited to:

  • Carbon footprint reduction
  • Agriculture
  • Ecology and climate change
  • Smart water management
  • Wildlife and natural resource protection
  • Waste management

The Most Efficient IoT Solution will recognize businesses that have developed an IoT product or service that enables organizations to improve energy and operational efficiency.

Areas for consideration include but are not limited to:

  • Resource optimization
  • Green computing
  • Interoperability
  • Energy storage
  • Battery power optimization

Industry Insights Webinars Host Tiffani Neilson shares, “IoT has the potential to be a useful and effective tool in the fight for environmental balance. We see the contest as a way to show different ways technology can be leveraged for green initiatives.”

Winners will be announced during the Going Green with IoT webinar on April 29th.

Winners are awarded video, PR, and social media packages provided by IoT Marketing. Additionally, winning teams get a free IoT and cloud consulting package from SourceLogix, an Amazon AWS partner. This includes architecture sessions, promotional credits to run systems on AWS, and training. For qualifying businesses, some restrictions apply.

Judges include Ramesh Elaiyavalli of SourceLogix and smart city expert Bill Pugh.

IoT Marketing Founder and CEO Johannes Beekman adds, “IoT Marketing’s unique approach to webinars sets the stage for high level discussions around implementation strategies for the latest connected solutions. We look forward to recognizing companies with sustainable and efficient IoT solutions.”


About IoT Marketing

IoT Marketing is a digital agency specializing in launching and fueling the growth of IoT and high-tech companies. Equipped with deep industry knowledge, clients benefit from working with one outsourced firm offering end-to-end services, from websites to webinars, to handle all their marketing and PR needs. For more information, please visit IoTMktg.com.


About Industry Insights Webinars

Industry Insights Webinars is a virtual community of thought leaders, industry experts, business professionals, and solution providers, who share their knowledge and expertise about the Internet of Things through webinars. The monthly series educates those in need of connected solutions and aligns them with relevant information and suggestions from IoT and technology ecosystem partners.


Media Contact

Rose Begonia

[email protected]

(614) 695-1403


Read More
IoT in marketing
Marketing & PR

Ways IoT Is Changing Digital Marketing

Big data is becoming the sand on which empires are built. The proliferation of smart devices and the Internet of Things (IoT) is revolutionizing digital marketing in profound ways. Used in marketing, IoT can collect customer information in ways that the last century's marketers could never achieve.


How IoT Impacts Digital Marketing

IoT is now impacting search engines, SEO, and web content, as search strings are moving toward natural conversational speech. One of the emerging SEO trends is to create personalized content for different target audience segments regarding specific criteria, such as geolocation.

Keep in mind that the goal of smart technology is to move toward user convenience and efficiency. Many consumers choose to download an establishment's app, which gives them access to deals in exchange for the company collecting consumer response data. Here are some of the most visible ways IoT is changing digital marketing:

  • IoT Can Drive 100% CTR - In the future, advertising will become more aligned with personalized consumer tastes and behaviors. As smart technology evolves, ads will become more specifically targeted for certain market sectors.
  • Next Frontier for Social Media - IoT helps automate the processes involved with social media marketing. It can generate automated posts and present interesting data that can't be found elsewhere. Personalized ads will become more common on social platforms.
  • The New Smart Economy - Even though AI and automation are replacing redundant jobs, more analytical and meaningful jobs are being created from IoT. Countries that adopt IoT on a widespread level have expanded online job opportunities in digital marketing, since human experts are still needed to implement digital marketing strategies.
  • SEO's Shift to Intention-Based Writing - In recent years, IoT is causing a shift in digital marketing from keyword-based SEO content to intention-based writing. Search engines are now ranking web pages built on natural spoken language rather than keywords.
  • How IoT Is Changing Product Development - Traditionally, product development was shaped by customer feedback over time. These days, smart technology can give manufacturers and marketers instant consumer feedback, which is accelerating the pace of product development to meet customer satisfaction.
  • Easier to Analyze Customer Behavior - IoT delivers a wealth of analytics that reveal customer purchasing patterns that at one time might have been overlooked. Manufacturers can use IoT data to gauge past, current, and future buying trends.
  • Using Data for Predictive Advertising - IoT provides enormous benefits to digital marketers by collecting customer information that can shape future advertising messages in a personalized manner.
  • Why Personalization Matters - More than ever, consumers want to know that a company they buy from cares about their personal needs. Personalized messages help optimize engagement with target followers and are becoming increasingly vital in diverse campaigns.
  • Power of Marketing Automation - Thanks to improved marketing automation platforms, digital markets no longer need to collect customer data incrementally over a long period. Modern marketing automation platforms give you the power to organize customer marketing lists and link each individual to a profile about their purchasing history. This information can be used to automate personalized messages.
  • Engaging More with Followers - Shoppers can use their smartphone to scan the QR code of a product, which gives them access to deeper product information and potential rewards.

Ultimately, the practice of companies connecting directly with consumer smartphones and other devices has become the basis for data collection and IoT's impact on digital marketing.


Conclusion

Digital marketers must keep up with IoT solutions to remain competitive in the marketing sector. Developing relationships with customers based on data about them has proven to be a powerful way to build a loyal following. As companies become smarter about their customers, thanks to IoT, they will be able to deliver the most appropriate ads to each individual.

Read More
marketing plan
Marketing & PR

3 Things That Should Be in Your 2021 Marketing Plan

With 2020 now done and dusted, marketers are looking back at a year that has taught us one major thing: the importance of agility. From helping clients evolve their offerings to suit a new normal in their marketplace to managing budgets that took a hit, we’ve had to adapt to major changes seemingly overnight.

Now, with a pandemic that remains ongoing for the time being, the spirit of adaptability is likely to continue defining this year as well. So, it’s imperative to explore creative ways to drive engagement and growth in what could possibly be another unprecedented year.

When creating your 2021 marketing plan, here are a few things that you should consider including in it.


Focus on Purpose

Regardless of what they offer, purpose-driven businesses inherently understand why they exist and who they are best built to serve. And people, particularly throughout 2020, have been taking note of these companies. A survey of 2,447 global consumers conducted by Deloitte found that 79 percent of respondents recalled instances of brands positively responding to COVID-19 to help their customers, workforces, and communities.

Why is having positive awareness so important? Well, according to consumer research by Cone and Porter Novelli, 67 percent of people feel companies with a purpose care more about them and their families. As a result, 79 percent said they are more loyal to purpose brands, and 73 percent stated that they would defend them. Another 78 percent said they would tell others to buy from these brands.

When purpose is embedded throughout an organization, companies can live it out across the value chain to fulfill both the hopes of customers and needs of our world.


Enhance Your Engagement with Customers

While the potential directions a brand can take to change business models during uncertain times are numerous, one path stands out among the rest: pivoting the way they engage with customers.

As customers increasingly participate as brand ambassadors, influencers, and collaborators, customer engagement is rapidly becoming a two-way street. Participation can manifest in low-touch activities, like posting about a brand on social media, to deeper engagements, like collaborating on a video. As such, brands can benefit by crafting an engagement strategy that leans into participation and maximizes its mutual benefits for themselves and their customers.

Engagement strategies are also not exclusive to B2C companies. B2B companies can implement forms of participation as well. This might include building innovation labs, where customer feedback is used to cocreate new products or services. It could also mean inviting customers to share interesting points from a live in-person or digital conference that you’re holding or participating in by using a unique hashtag.

With engagement being a two-way street, brands now have more opportunities than ever to call on their customers to help them bring their products and services to life.


Develop Partnerships

During a recent live stream of a safari, I saw what I initially thought to be an unlikely alliance of a mongoose family with a lizard. Responding to the confusion of viewers (me being one), the guide explained that their relationship is one built on safety and survival.

Just as in nature and life, in business, there is an essential need for collaboration and partnership. Harnessing the strengths of others from different corners of your ecosystem is one of the most strategic ways for businesses to solve complex challenges, scale their innovation, expand their network, and gain market share.

Developing relationships with different vendors in your industry is an ideal way to build the foundations needed to create a partnership. Typically, this is done at industry conferences and trade shows. But as many physical events remain on hold, you need to find alternatives for connecting with potential partners.

Our Industry Insights Webinars, for example, offer business leaders not just a speaking opportunity that allows them to showcase their expertise but also the chance to network and connect with potential customers and partners in a live chat. This can be a simple way for you to target which partner would be the right fit for you. Additionally, our webinars can also serve as a sales tool as we provide the opportunity to promote links to your website or landing pages during our webinars, which also remain on the recorded events.

Although we could well be going into what might be another uncertain year, there are a few evergreen marketing strategies that can help your business remain on track. Of these includes staying true to your purpose, improving the ways in which you engage with customers, and building partnerships that are meaningful and mutually beneficial.


Read More
Thought Leader
Marketing & PR

How to Become an Impactful Thought Leader

The B2B sales process is getting longer and more complex. Attracting buyers for B2B sales does not have the advantage of holiday sales or eye-catching displays and 62% of buyers say they can make a business decision based on content alone. When prices are stable, and products are similar, the ability to position your company as an authority becomes an important factor for gaining the attention and trust of potential buyers.

What buyers desire most from a thought leader are ideas that create impact. Inspirational CEO's like the late Tony Hsieh of Zappos.com are known for sharing the personal stories and core guiding principles that contributed to their success. Company leaders can build trust with potential buyers through their willingness to sit down with a public audience to discuss their success, failures, and what keeps them motivated. Thought leaders within their particular industry can act as catalysts for behavioral changes within their business or industry. This is done by sharing knowledge and wisdom that not only get results, but also brings more success to everyone.


Promote topics in your industry

In the digital era, it is important to be relevant and searchable because the traditional sales pitch may not apply. Potential clients can look up everything about a company in a few clicks online, turning the internet into an essential tool for making purchasing decisions. There is a lot of information out there, but this is not the issue. The challenge is finding a way for your ideas and perspectives to stand out and resonate with the right audience.

Companies can establish awareness by consistently sharing valuable insights with customers across all channels of communication. Like the average consumer, B2B buyers are increasingly using mobile devices to research and make purchases. Furthermore, it is also important to have a website optimized for mobile in addition to desktop. This compatibility is essential to allow customers the ability to follow and interact with your company using their preferred method.


Interpret the market to gain followers

Customers have access to more knowledge than ever, but it's easy to get lost in a sea of non-relevant information. Part of the customer journey is awareness, and customers cannot use your business if they don't know that you exist. The people looking for your technology may not be knowledgeable enough to search for the specific system they need.

Good thought leaders act as a buffer between search engines and potential clients by interpreting the market for their customers. As an interpreter, they have the ability to qualify the importance of a subject, and set the perspective based on their experience. To gain the attention and trust of their audience, thought leaders must be generous with good content that points people in the right direction.


Tell your customers something they don't already know

Thought leaders don't have to be confined to their education, career segment, or industry. A thought leader is defined by their failures, success, and ability to look at problems from the perspective of multiple life experiences and come up with solutions.

Video content is a great way to connect with and build credibility with potential buyers. Presentations and fireside chat-style interviews allow potential buyers to gain insight into the company culture and social values. A critical decision factor for the growing number of millennials involved in B2B purchasing decisions. Webinars and interviews are an opportunity for leaders to express why they feel their company is on trend, how they are serving their customers' needs, and provide a clear understanding of where the industry is (or isn't) going. Buyers want assurance that they can grow with your company and won't have to change solutions down the line.


Stand out with consistent and valuable content

Most buyers are limited in research time and are actively looking for a nudge in the right direction. There is a lot of information available, and it's hard to identify what is important, why it's important, and what it might mean for their future.

Make the most of your platform by sharing insights that support future needs and initiatives unique to your industry. Creating content for thought leadership is a very forward-thinking way to do business. Instead of waiting for the customer to reach out, you are creating content that addresses their pain points. While many companies tend to get lost in their solutions' technical aspects, they miss what is actually important. Customers just want their pain points addressed, and while the technology may be very innovative and impressive, understanding the hardware specifications may not be their first priority.


Use content to drive conversion

Because of the digital revolution and access to information, most customers are more than halfway through the buying process before their first meeting with a company representative. This is why a marketing strategy that disseminates content across multiple channels is one of your most important assets. Companies with a healthy web presence stand out with tutorials, demos, and one-on-one chats with experienced CEOs providing thoughts on the latest industry outlook.

If you want to know if you're a thought leader, a significant sign is the shift from customer acquisition to gaining customer advocates. By developing a reputation based on providing value, you will gain the trust of potential buyers, which makes them easier to convert. After conversion, if you manage to deliver excellent service or a superior product, then they will not only continue to work with you, but they will also be happy to share their new knowledge and subsequent successes with industry peers. In a time when developing business relationships is constrained by a lack of events and the ability to travel, thought leadership is the next best way to gain attention, educate the market and promote your product or service.

Ready to stand out in 2021? Click here to learn more about sponsorship opportunities with Industry Insights Webinars.


Read More
Annual Industry Insights IoT Awards
Marketing & PR

IoT Marketing Strengthens IoT Ecosystem by Hosting the First Annual Industry Insights IoT Awards

AUSTIN, Texas, Dec. 17, 2020 /PRNewswire/ -- Industry Insights Webinars held the 2020 Solution Spotlight Showcase and First Annual Industry Insights IoT Awards, with Host Tiffani Neilson and Guest Co-Host Steve Brumer on Thursday, December 10, 2020, as part of IoT Marketing's monthly Industry Insights Webinars series.

The live event featured thought-provoking conversations on the State of IoT and recognized the top IoT solutions, businesses, and industry leaders for their success in 2020, giving each of the winners the opportunity to say a few words when accepting their award. The special edition closed with forward-looking thoughts, trends, and tips for the year ahead.

"2020 has been a challenging year and IoT Marketing created the Industry Insights IoT Awards to recognize IoT businesses and leaders for their accomplishments in expressing resilience and innovation to push the industry forward," stated Tiffani Neilson, host of the webinar series and Director of Marketing and Sales at IoT Marketing LLC.

2020 Solutions Spotlight

The 2020 Solution Spotlight Showcase and First Annual Industry Insights IoT Awards recognized the top IoT solutions, businesses, and industry leaders for their success this year, while featuring thought-provoking conversations on the State of IoT. Full replay available at IoTMktg.com/IoT-Marketing-Webinar-Videos.

"The Industry Insights Webinars series aims to provide business professionals a sense of community within the Internet of Things space."

Key awards and winners featured during the event include:

  • Top IoT Solution for Data Security Award (Winner): Ampcus Cyber, accepted by Viral Trivedi
  • Green IoT Solution of the Year Award (Winner): Paradise Technologies Limited, accepted by Kerry Babb
  • Geo-Location Solution of the Year (Winner): Polte, accepted by Len Schuch
  • Top Connected Solution for Health Award (Winner): One Touch TeleHealth, accepted by Carrie Chitsey
  • Interoperability Award (Winner): Object Spectrum, accepted by Eric Lenington
  • Best Personalized Experience Award (Winner): Disney, accepted by Gregory Toler
  • Tech for Good Award (Winner): Indiana Department of Child Services, accepted by Kevin Jones
  • Brilliant Mind Award (Winner): David Knight, Terbine
  • Smart City Solution of the Year Award (Winner): Klika Tech, accepted by Monolo Morales
  • IoT Systems Integrator of the Year Award (Winner): IoTco, accepted by Mo Abuali
  • IoT Product of the Year Award (Winner): Shelly 3EM by Allterco Robotics
  • IoT Influencer of the Year Award (Winner): Steve Brumer, BH IoT Group

Founder of IoT Marketing, Johannes Beekman, shared, "Facilitating constructive dialogue around new and existing challenges while highlighting marketplace solutions aimed at solving industry pain points is crucial to move the IoT industry forward. For this reason, Industry Insights Webinars is committed to serving audiences with content that helps close the gap between solution providers and those in search of their products and services."

In the absence of trade shows, many players in the IoT ecosystem are struggling with business development for their connected solutions. To serve this need, Industry Insights Webinars has created a virtual community for business professionals and thought leaders to share their knowledge and expertise.

Additionally, IoT Marketing is preparing to launch an exclusive on-demand channel and new Industry Insights Webinars website in early 2021. All webinar replays, including the 2020 Solution Spotlight Showcase and Industry Insight IoT Awards are currently available on IoT Marketing's website.

Watch the Industry Insights IoT Awards replay by visiting, IoTMktg.com/IoT-Marketing-Webinar-Videos.


About IoT Marketing

Based in Austin, Texas, IoT Marketing is a digital agency specializing in launching and fueling the growth of IoT and high-tech companies by planning and executing their go-to-market strategies and product launches. With deep industry knowledge in IoT, high-tech, advertising, and public relations, IoT Marketing provides vital insights into markets and technology applications as a foundation for positioning and branding a company's IoT initiatives. Clients benefit from working with one outsourced firm offering end-to-end communications services, from websites to webinars, to handle all their marketing and PR needs. For more information, please visit IoTMktg.com.


Media Contact

Rose Begonia
[email protected]
(614) 695-1403


Visit the original article posted on June 2, 2020 on PR Newswire.

Read More
social media marketing
Marketing & PR

Why You Need to Routinely Audit Your Social Media

A social media audit is all about examining what is or isn’t working for your business, what needs tweaking, and what strategies need to be updated in order to achieve or maintain success. After completing one, you will be better able to grow your audience, engagement, and essentially, ROI.

However, many companies make the mistake of not conducting an audit on a regular basis—often only doing one yearly. And the most important part of performing an audit is doing it often so that you can pinpoint what needs to change.

Here are a few reasons why you should conduct routine social media audits.


Assess Your Presence

It’s not uncommon for businesses to create profiles on social media networks, and then for one reason or another, not maintain consistent activity on them. Inactive profiles can have a negative impression among potential customers seeking to learn more about your company via social media. Performing regular social media audits can help you identify idle profiles and determine whether they should be deleted or reinvigorated if they happen to fit with a current or future marketing initiative.


Maintain Brand Consistency

If you are considering a rebrand, updating your messaging, or implementing a new marketing strategy, conducting a social media audit is imperative. Maintaining brand consistency across the Internet, particularly on social media, is essential in today’s digital-first world. Make sure all of your social profiles are consistent so that there is no confusion about your brand when your audience views you across different platforms.

Here are few tips for ensuring that you maintain brand consistency across all of your social profiles:

The look of your profiles: Your profile image should be the same across platforms—typically, businesses use their logos. And your header image should adhere to a similar aesthetic. Some companies use the exact same header image across all their social profiles, while others change a few things up (like photos) to suit a specific platform. For example, a company’s Twitter header might be a promotional graphic, while its header image on LinkedIn might showcase its team members.

Bio: Make sure that your messaging is consistent across all platforms.

Links: Businesses normally link to the home page of their websites. However, you might change your social media links for a promo or campaign, and it’s important to remember to change it back to once they’re over. Performing regular audits will help to ensure that your links are always relevant.


Keep Tabs on Your Competition

Performing a social media audit is not about just examining your own accounts—it is also about looking at the social media accounts of your competition. A social media audit can help you assess how your competitors use social media and discover areas in which you can focus more on in order to attract new leads.

Do they have impressive engagement on their created content, like blogs and videos? Does their tone make them more approachable? Are people actively reaching out to them in replies to their posts to request more information on their products or services?

By conducting routine social media audits to compare your brand with competitors’ brands, you will be able to keep tabs on what they are doing to effectively connect with leads. Social media audits can also help you remain in-tune with the changing needs and demands of your customers.

Being active on social media is a major part of any company’s marketing initiative. But, unless you’re conducting regular social media audits, it’s difficult to determine whether or not your efforts are bearing fruit. Whether weekly, monthly, or quarterly, routine social media audits can help you ensure that you are not leaving any impressions of being idle due to inactive profiles, maintaining consistent branding across all platforms, and keeping a close eye on your competitors.

If you’re looking for a marketing partner to assist you with implementing winning social media initiatives, the team at IoT Marketing is here to help! To learn more about how we can help you grow your business through social media, as well as through other marketing and PR services, contact us to schedule a consultation.

Read More
blank
Marketing & PR

How to Craft the Right Messaging for Your Brand

In an age where personalization and authentic connection is highly sought, developing clearly defined brand messaging that truly resonates with your audience is key. When you can articulate your brand in powerful language, you can effectively reach and connect with the people you’re trying to ultimately convert.

But telling your story effectively can be a challenge.

How do you speak about your product or service in a compelling way? How can you succinctly communicate what you do or what your company is about? And how do you maintain a cohesive story across all platforms, from your website to social media?

Here are a few tips to help you craft brand messaging that helps you effectively engage your audience and turn leads into sales.


Remember that Sales Speak and Messaging are Different

Simply listing out a few broad selling points doesn’t cut it when developing compelling brand messaging. Remember that your goal is to pique the interest of potential customers and connect with them on a more personal level. It’s unlikely that anyone will stay on your website, read your case studies, or follow you on social media if you’re producing bland content full of sales speak.


Lay Out Your Core Principles

Who you are and what you believe in are two major elements of what gets people interested in working with you. Without them, it can be difficult to communicate or act consistently. Make sure to identify your purpose, vision, mission, and values before you begin developing your brand messaging.


Know Who You’re Speaking To

To communicate effectively, it is imperative to understand who you’re speaking to and what they care about. What are their wants and needs? What do they need help with? How can you make their jobs or lives easier? You can gather these insights by creating brand personas — demographic and psychographic profiles of the different types of people you’re trying to reach. When you have a deep understanding of brand personas, you can better tailor your messaging.

Slack is a great example of a company that does a fantastic job of tailoring brand messaging to different types of teams. If you take a look at the image below, you’ll notice how well they speak to two types of departments: IT (top) and marketing (bottom).


Understand Your Positioning

What makes you different from your competitors? How do you stand out in your market? What niche do you fill? This type of information will influence every level of your messaging. To determine this, you need to conduct a thorough competitive analysis. Once you’ve done so, create descriptions that explain what you do better than everyone else. Articulating this clearly and succinctly can help to ensure that your brand messaging is an extension of your positioning.


Perform A/B Testing

Once you have your brand messaging laid out, A/B testing can help you find out what is and/or isn’t working for you.

However, although A/B is an incredibly helpful tool, it can also be frustrating. It takes a lot of work to set up an A/B test. And if your variations are too minor or sample size is too low, you could end up with rather uncompelling results.

A simpler option would be to set up ads on social media, and the specifics of which one you should use will depend on where your industry is most active. For instance, at IoT Marketing, we’ve noticed that LinkedIn is ideal when it comes to connecting with IoT and high technology industry-focused audiences. Social media ads are easy to implement, a lot less costly, and tailored to the people you’re attempting to reach.

One way you can A/B test using social media ads is by:

  • Creating separate landing pages that use identical design but have different copy
  • Writing varying copy for the social media posts that will include the link to your landing page
  • Tracking your analytics to see which ones received more conversions

Whether you’re testing a new tagline, CTA or value prop, social media ads can help you easily see what is and isn’t resonating with your audience.

The process of developing effective brand messaging is a lot more complex than what many organizations truly understand. However, following these brief guidelines will help you get on the right track.

And if you need any further help with your messaging, the team at IoT Marketing is here to help! Contact us to find out how we can help your brand build compelling messaging that converts and enables your business to reach new heights.

Read More
pr concept
Marketing & PR

Why Tech Startups Should Invest in PR as Early as Possible

Amid product development, customer acquisition, and the varied aspects of internal operations, PR is usually the last item on a tech startup’s list. This is because there is a common misunderstanding of what PR really is or an underestimation of the value it can bring startups early on. And investing in it too late can result in missed opportunities for growth.

However, when applied correctly and at the beginning stages, PR can make a huge difference to both the immediate and long-term fortunes of a startup.

To give you an idea of just how beneficial a PR initiative can be for an early-stage startup, here are a few reasons why it’s worth investing in.


Setting Your Startup Apart from Competitors

When choosing companies to highlight or mention, journalists validate ideas and endorse brands indirectly. If your competitors are in the news, but you are not, then they are the ones that are gaining market traction. With the amount of reach that media organizations have, landing coverage means having the opportunity to get your startup in front of a broader audience that consists of potential customers and investors.

However, getting the media interested in covering your startup isn’t easy and requires a strategic approach. A good communications strategy is essential, and working with the right PR partner can help you achieve success with the media.


Boosting Your SEO

For startups, SEO is one of the best ways to build market recognition. To be effective, either it needs an ongoing services from agency like Noviia or it needs to be worked on as part of a wider marketing initiative with other channels impacting the success you have in search. They might be email marketing, PPC, social media, or offline promotion. But did you know that good PR can actually have a much more significant impact on SEO performance than all of these channels combined?

In an effort to ensure that highly valuable information is prioritized, search engines are getting increasingly better at detecting unnatural link building and evaluating the authority of a linking site. As a result, the bar for the quality of the content and links that you need to rank goes up all the time. And a great way to obtain quality links is through placement opportunities on reputable news sites that tend to rank very highly on search engines.

blank

For instance, when searching for the term “IoT” on Google, some of the links you’ll find are from Wired, ZDNet, TechTarget, and Forbes. This shows just how powerful news links are and how gaining coverage on them can elevate your SEO performance.


Shaping Your Story for Mass Appeal

Many tech startups attempt to recycle content from their website and investor pitches in other marketing assets. But this type of speech doesn’t translate well when it comes to communicating with the public.

PR experts can help startups shape their messaging to play to a wider audience. Additionally, when good PR leads to media coverage, these pieces can help sharpen your company’s messaging even more. For startups in complex industries, like IoT and High Tech this can be particularly invaluable. Taglines and descriptors used in media coverage pieces can help offer guidance on how to effectively describe your product or service with clarity and for mass appeal.

A strong story combined with a good PR strategy is the key to standing out in a competitive marketplace.


Attracting Investors and Acquirers

Media placements can be used to attract the attention of VCs and other investors. With the right messaging and targeting strategy, PR can increase your credibility as a potentially lucrative investment. PR can also help your startup gain recognition by analysts, who investors tend to look to for recommendations when seeking stand-out players in the market.

If your goal is to be acquired, good PR is an absolute must. Visibility in the media and among the public at large is often a major prerequisite for companies seeking to make acquisitions.

Setting you apart from competitors, dramatically boosting your SEO, shaping your story for public interest, and offering the opportunity to attract potential investors and acquirers are just some of the many benefits that PR offers. Putting a good PR strategy in place early on can help tech startups achieve growth in the near-term and sustainable success in the long-term.

Whether you’re preparing to launch out of stealth mode or are at a point where you’re ready for an acquisition, IoT Marketing has the PR expertise to help tech startups at any stage gain the visibility needed to achieve success. To learn more about how we can help grow your startup, contact us to schedule a consultation.

Read More
IoT marketing
Marketing & PR

Content Marketing Is Crucial for Your Business; Learn Why!

For the past few decades, the internet has given businesses more efficient and effective solutions for marketing. While it used to be all about reaching a target market through TV, radio, and print, businesses are now taking advantage of content marketing to generate leads. In today’s digital landscape, "content is king", and this applies to all types of marketing, including IoT marketing.


Finding New Customers Through Search Engines

Consistently producing content based on keywords, relevant details about your niche, and highly valuable information is what will help you get highly ranked on Google. And the more you follow the company's regularly updated search guidelines, the better chance you'll have to be found in its search results pages.

Remember that Google also rewards originality and penalizes duplication. So, if you are the first and best in your niche, you'll have an edge over competitors who try to copy your brand. Offering a unique voice and style in your content will help followers remember to keep coming back to your site for fresh content.

If your business is in the IoT realm, then content marketing should definitely be a part of your IoT marketing plan. Approaching it strategically, remaining consistent when it comes to publishing high-quality content, and tracking essential data (like page views, time spent on-page, and social shares) will help your IoT business win at content marketing.


Valuable Benefits of Content Marketing

Part of the purpose for creating a regular blog series is to build your brand with consistent themes and imagery that help it become more familiar with target prospects. A blog gives you the opportunity to connect with followers using your unique personality and information that can't be found on other sites. Keeping your branding consistent is part of what inspires people to learn more about your business.

Here’s how a blog can help you capitalize on a number of business benefits:

• Build a loyal online following - Your website should be your online storefront. The key is to provide consistent valuable content that keeps visitors coming back.

• Connect with your audience on social media - Integrating your site with social media pages is helpful in building a loyal community.

• Gain trust with followers - A major reason leads return to a brand is because they have developed trust with it, partly through exploring and learning from it. Sharing valuable information that empowers your target leads is an essential step to building trust with them.

• Capture continuous leads - By placing call-to-action (CTA) buttons on your blogs and landing pages, you can direct visitors to contact you for more information.

• Increase conversions - The more visitors gain trust in your brand through your content, the greater chance you'll have for converting leads to sales.

• Develop search engine visibility – Understanding how to produce content with search engine optimization (SEO) in-mind will help you craft content that reaches users via search engines.

• Showcase expertise and authority - By demonstrating your in-depth knowledge through content, you can position your brand to gain an edge over competitors.


Conclusion

Digital marketing encompasses relevant, consistent content and digital techniques. The more you devote your marketing efforts to this type of communication, the more you'll be able to reach and satisfy your target market.

In your IoT marketing, think of content as an investment into your brand building efforts. Keep your content consistent and focused on the elements of your brand that resonate with your most loyal audience, and you’ll be able to build the type of relationships that can translate into sales.

Read More
content marketing
Marketing & PR

Content Marketing Through Blogging Will Boost Your Business

A solid inbound marketing plan has the potential to connect your business to a seemingly endless number of target customers in little time. A blog with original content is a key component of this plan. Yet, many business owners and managers are one the fence as to whether a blog will really help attract new customers and keep current ones. Let's take a look at why content marketing with an insightful blog will help you reach your target personas:


Boost Search Engine Traffic with a Blog

Post a steady stream of blog content and it will increase search engine traffic. This occurs as additional pages from your domain are indexed by search engines. The result is an uptick in organic search visibility that spurs more visits to your site. Furthermore, a continuous stream of blog posts will help your site's chances to rank high for important keywords your target customers are most likely to use.


Establish Your Business as an Authority

Think of your blog as a platform that allows you to showcase your knowledge and skills. This is your chance to establish yourself as a true expert in your field. Share the latest information that relates to your industry. Offer insightful and helpful content that makes visitors feel as though they’re reading a truly informative blog that has idiosyncratic content. Blog in such a manner for an extended period of time and your prospects will eventually view your site as the go-to source for the latest information. This is the magic of content marketing with an informative blog.


Blogging Complements Social Media

Your blog will support social media. Blog posts are the high-quality original content that can be featured in social media posts on a variety of platforms. Each social media share will steer additional traffic to your site. You can also use your blog content in your e-mail newsletters to boot. Re-post entire blog articles to your newsletter or create a top 5 or top 10 list that showcases your best blog posts.


Boost Conversion Rates

A regularly updated blog is a sign that your business is well-maintained. Don’t let your blog become static. If it’s not regularly updated, prospects might assume you have gone out of business or aren’t passionate about your business. Generate high-quality content with regularity and it will inspire brand loyalty that converts prospects into paying customers across the long haul. HubSpot has reported that the prioritization of blogging provides upwards of a 13x increase in return on investment.


Blogging Adds a Human Element to Your Brand

Unique content is an avenue to show the personal side of your company. Key in on content that’s relevant to your target prospects and you will establish important inroads. Prospective customers will begin to think of your business as a group of people with unique personalities and voices. Such a perspective shift builds an important rapport and makes your business that much more likeable.


Inbound Marketing Done Right

Our inbound marketing gurus know the ins and outs of search engine optimization, blogging, and beyond. Our content marketing solutions work without busting your budget. Let us handle your blog marketing and SEO push to help you build your brand as quickly and efficiently as possible. Contact us at IOT Marketing today to learn more.


Read More